Worcester Business Journal

WBJ 35th Anniversary Issue-October 28, 2024

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68 Worcester Business Journal | October 28, 2024 | wbjournal.com 35th Anniversary WBJ BY ERIC CASEY WBJ Staff Writer I t may not have been fully legalized until 2016, but marijuana was big busi- ness in Central Massachusetts long before that. Despite the fact Massachu- setts was the first state to ban marijuana use in the early 1910s, a century of prohibition did little to assuage the appetite for the substance. Instead, an underground market flourished. One member of this illicit market was Boey Bertold, whose family's participation in the marijuana cultivation business dates back generations, much like the moon- shiners of yesteryear. In 2007, he was transporting 15 bales of marijuana in Natick when federal, state and local authorities teamed up to arrest him, the result of a six-month investigation. e incident was chronicled by longtime MetroWest Daily News crime reporter Norman Miller with the headline "Pot bust nets 300 pounds." It would be one of dozens of similar headlines Miller and others would write as a result of the continuous game of whack- a-mole authorities were playing against growers and traffickers, accomplishing little to stem the flow of cannabis throughout the commonwealth. Much of that enforcement would be racially biased; an ACLU study in 2016 found Black people were only 8 percent of the population of Massachusetts, but accounted for 24 percent of marijuana possession arrests and 41 percent of sales arrests, despite similar usage rates to whites. For Bertold, who is white, his run-in with the law meant the possibility of 15 years in prison. He ended up with a three- year sentence. Out of the weeds From prohibition to profits, the last 35 years have seen big changes in cannabis

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