wbjournal.com | October 28, 2024 | Worcester Business Journal 47
35th Anniversary
WBJ
With essential support for residents, key advantages
for companies, and outdoor adventure for all, Devens
offers an experience you can only find in central
Massachusetts.
Learn more at DevensCommunity.com.
Congratulations to the Worcester Business Journal
on its 35th anniversary. Thank you for supporting a
dynamic and healthy region we can all enjoy.
Discover Devens.
Little Leaf Farms
Electric Hydrogen
Nashua River
destination. It constrained us, from a restaurant
standpoint," Renfroe said. New England Seafood opened
at NESC in 2019.
Reinventing itself
Now, said Jason Silbor, NESC general manager, with
a great chef onboard, diners come in from outside –
especially for New England Seafood's chowder.
But with underutilized space, the facility wants to
expand catering and events as another source of revenue.
It's a realm where there is definite potential.
NESC hosted a Marlborough Regional Chamber of
Commerce dinner for 150 people in April. "We offer
a nice venue, with about 40,000 to 50,000 square feet,"
Renfroe said, with only about an eighth of that space
used.
It's now successfully bringing in another profit stream
and another segment of the community that otherwise
might not visit NESC.
Joseph, of Discover Central Massachusetts, called
moves like DCU Center's addition of the convention
center; NESC's branching into event hosting; and
Wachusett Mountain's strategic improvements wise and
far-reaching.
"Each [organization] made significant strides in
enhancing visitor experiences, adapting to changing
consumer preferences, and investing in infrastructure to
remain competitive," she said.
All make the region socially vibrant and economically
resilient.
NESC hosted a chamber
of commerce event in
2023 to capitalize on
under-utilized space.
COURTESY NESC
