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HARTFORDBUSINESS.COM | SEPTEMBER 30, 2024 31 SPONSORED CONTENT Getting the Best Experience From Your Health Plan for Your Employees Dear Connecticut Business Community, W hen your employees have a positive experience using their health benefits, it makes them more willing to get care, especially preventive care. And healthier employees mean a happier and more productive workforce. Here's how we at Anthem Blue Cross and Blue Shield provide our members with the best healthcare experience possible through our digital tools, our customer service platforms, and our local presence in Connecticut. Innovation through digital evolution Simplifying and personalizing the healthcare experience for members is key to getting them more engaged in their healthcare. Here is where your health plan should be innovating its digital capabilities to adapt to members' needs. Digital tools can provide a more personalized healthcare experience for members and allow them to focus on their well-being in a way that works for them. For instance, telehealth can deliver convenient access to care, and remote patient monitoring can help employees manage chronic conditions at home. At Anthem, our health plans include a range of well-being tools and services available through our mobile app Sydney Health, including a nutrition tracker, symptom checker, and virtual care visits. Find Care, our personalized search and transparency tool, uses AI to incorporate member demographics to help match members to high-quality providers, both virtual and in person. Our app also makes it easy for members to budget their healthcare dollars and research estimated costs. Anthem members in certain plans also have the convenience of accessing care on their own time through our Anthem Link Virtual First plans. ese plans integrate a digital health platform and virtual care options to give consumers tools to be more actively involved in their health. Better service means a better experience W hen your employee contacts their health plan, you want to be assured their questions will be addressed quickly and satisfactorily. Does your plan offer options for employees to easily contact customer service and look up information about their benefits? At Anthem, our Sydney Health app enables members to find answers to many of their questions without having to pick up the phone, such as finding a provider, seeing claims, or looking up benefit information. And, for customers with complex situations who need to talk to or chat with someone, our customer service line is easily available through the app. e more we can simplif y the member experience and avoid giving our members health "homework," the better their overall experience with managing their healthcare. The benefits of the local advantage Anthem has a truly local leadership team and business model, with over 1,600 associates in the state of Connecticut. at's why we are the largest health plan and the only health plan in every privately insured segment in the state. Our dominant size and scale locally, combined with the resources and capabilities of our national company, create tremendous value for members and employers in Connecticut. is local dedication has led to the deepest relationships with providers and the deepest relationships within the community, all of which is aimed at one goal: improving health outcomes and affordability for our members. Serving employers and members is our North Star; it's the reason why we have been named the top health plan in the Northeast for customer experience by J.D. Power, as noted by Becker's. We'll continue working hard for you. In good health, Lou Gianquinto, President, Anthem Blue Cross and Blue Shield in Connecticut