HARTFORDBUSINESS.COM | AUGUST 19, 2024 23
FOCUS | BANKING & FINANCE
Brian Canina is president of PeoplesBank.
CONTRIBUTED
PHOTO
PeoplesBank, Storrs
Central announce official
UConn NIL partnership
By David Krechevsky
davidk@hartfordbusiness.com
M
assachusetts-based
PeoplesBank and Storrs
Central, a for-profit organi-
zation that raises money for athletes
at the University of Connecticut,
have announced a multiyear
NIL partnership.
Financial terms of the partnership
were not disclosed.
According to PeoplesBank, the
partnership designates the bank as
the "official bank" of Storrs Central,
and will include student-athlete
appearances at several planned
grand opening events scheduled for
new bank locations in Avon, Glaston-
bury and Hartford.
The bank also agrees to sponsor
two events: a youth basketball clinic
at the Hartford Boys & Girls Club
supporting the Ryan Martin Founda-
tion on Aug. 4; and the 2024 Men's
Basketball Repeat Championship
Dinner via Bleeding Blue for Good,
a nonprofit founded two years ago
that raises NIL money for UConn
student athletes.
NIL refers to the name, image and
likeness of college athletes, who can
use them to earn money.
The Ryan Martin Foundation is a
nonprofit formed in 2011 by Martin,
who was born with spina bifida and
had both legs amputated at the age
of 2. He plays professional wheel-
chair basketball, and his foundation
seeks to help athletes with disabili-
ties participate in sports.
PeoplesBank President Brian
Canina said the bank is expanding its
presence in Connecticut and wants to
support UConn's student athletes.
Jared Thomas, executive director
of Storrs Central, said his organi-
zation's job is to keep UConn and
its athletes "at the forefront of
the NIL space," and that the part-
nership with PeoplesBank helps
accomplish that.
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