Issue link: https://nebusinessmedia.uberflip.com/i/1524750
ainebiz: How has advertising changed since you started your career? Meredith Strang Burgess: Aside from the obvious huge technology evolution over the past four decades, the other huge change is the process. In the 1970s, great creative ideas were still born on cocktail napkins while flying to the cli- ent presentation. en in the '80s and '90s, consumer research came in along with account planners, internet and dig- ital. Information began to flow so fast that the process sort of took over. We work hard to pull the best of everything together to create the most strategic solution for each of our clients. At Burgess Advertising & Marketing, President and CEO Meredith Strang Burgess leads a seven-person team based out of a Portland office. B Y R e n e e C o r d e s V O L . X X X N O. X V I I Ad maven, triathlete and breast cancer survivor aims to 'make each day count' Every summer, Meredith Strang Burgess is the ceremonial last finisher of Maine Cancer Foundation's Tri for a Cure fundraiser. She herself has raised close to $190,000 in 17 years, including $30,400 in 2024 alone. A breast cancer survivor who aims to "make each day count," she leads a seven-person team at Burgess Advertising & Marketing in Portland. M Burgess Advertising & Marketing 75 West Commercial St., Suite 202, Portland What it does: Full-service advertising agency providing strategic brand development, graphic design, media and digital strategy and placement and website development. Employees: 7 burgessadv.com L I F E T I M E AC H I E V E M E N T Meredith Strang Burgess President and CEO Burgess Advertising & Marketing A U G U S T 5 , 2 0 2 4 20 P H O T O / T I M G R E E N WAY