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Advertising, marketing & communications firms Ranked by number of local staff, then gross billings Services offered Firm Local employees/ public relations reps/ web developers/ 2023 gross billings B2B marketing Crisis communications Media plan/buy e- commerce Analytics SEO Sample of active clients Head of firm/ year founded 1 Davis Advertising 1331 Grafton St., Worcester 01604 508-752-4615 • davisad.com 31 1 4 $20,000,000 • • • • • • HoneyDew, Webster First, Yesway Stores, Fitchburg State University, NH Bancorp, American Alarm, SpeeDee Oil, Edward Street Andrew Davis president (1) 1948 2 PENTA Communications Inc. 208 Turnpike Road, Westborough 01581 508-616-9900 • pentamarketing.com 16 4 3 N/A • • • • • • Undisclosed Deborah Penta CEO 1989 3 COMM (2) 75 Fountain St., Framingham 01702 877-620-6664 • commcreative.com 15 N/A 1 N/A • • • • RSA Conference, Johnson Controls, Bose Automotive, Flooring America, St. Mary's Credit Union, Guidehouse Ashley DePaolo president 1994 4 ERI Design 507 Park Ave., Worcester 01603 508-459-1552 • eridesign.com 14 1 4 N/A • • • • Clark University, Tufts University, Worcester State University, UMass Chan Medical School, Stevens Institute of Technology, Trinity College Erjon Metohu president (3) 2005 4 Surabian Advertising 24 Water St., Palmer 01069 413-283-8393 14 14 2 N/A • • • • Park 'n Shop, Goretti's, Reliant Medical Group Diane Openshaw production manager 1972 6 Ladybugz Interactive Agency 43 Broad St., Suite A407, Hudson 01749 978-376-7878 • ladybugz.com 13 4 3 $1,200,000 • • • • Aitia Bio, Tacit TX, Paradigm4, Sanaheal, MediTresse, JB Sash & Door, Pine Point School, Women in America, UPenn Perelman School of Medicine Billie Kenyon COO Lysa Miller founder 2020 7 inConcert Web Solutions Inc. 55 Lake St., Suite 210, Gardner 01440 978-632-5300 • inconcertweb.com 12 0 3 N/A • • • • • Undisclosed Julie Spain Mark Smith owners 2002 7 Palley Advertising Inc. 100 Grove St., Worcester 01605 508-792-6655 • palleyad.com 12 1 3 N/A • • • • • • Undisclosed Warren Palley president 1982 9 Dovetail Internet Technologies LLC 40 Southbridge St., Suite 210, Worcester 01608 508-845-6465 • dovetailinternet.com 11 0 7 $1,200,000 • • • Webster Five Cents Savings, UEI Test Instruments, Village Bank, Solatube, MutualOne Bank, Sun Mountain Sports, Merle Norman Cosmetics Michael J. Villa founder & president Mark Peters principal (4) 1999 10 Vision Advertising 367 West Main St., Suite D, Northborough 01532 508-754-3643 • vision-advertising.com 10 3 1 $1,850,000 • • • • • Undisclosed Laura DiBenedetto president & CEO Julia Becker Collins COO 1999 11 Pagano Media 11 Millbrook St., Worcester 01606 508-595-9200 • paganomedia.com 9 1 3 N/A • • • • • Adcole Corp., Renewal by Andersen, DIENES USA, Keystone Capital, Mass. Maritime Academy, Assumption University, New Balance, Worcester Art Museum Joe Pagano president Kathleen Pagano CEO 1981 12 Exsel Advertising Inc. 420 Main St., Sturbridge 01566 774-241-0041 • exselad.com 8 0 3 N/A • • • • • Southbridge Credit Union, Babcock Power, Flex-Tek, Avangrid, Wachusett Mountain Ski Area, Homefield Credit Union, Baba Sushi, Zillow Rich Suitum president 1991 13 New Perspective 364 Burncoat St., Suite 2, Worcester 01606 508-755-6797 • npws.net 7 0 1 $2,200,000 • • • • • Veolia, Impact Plastics, Heliogen, Heat Recovery Innovations, QiO, Windesco, Carbon Clean, Planet Aid, AccessTCA, Living Greens Farm, Micatu Nathan Harris founder & CEO 2004 14 Dever Frankian Inc. 22 West St., Millbury 01537 508-634-9083 • deverfrankian.com 7 0 0 N/A • • Undisclosed Patricia Frankian principal 1994 14 Stryker-Munley Group Boston 300 West Main St., Northborough 01532 774-545-5142 • strykermunleygroup.com 7 5 2 N/A • • • • • • National Life Group, Prologis, Opus Inspection Technologies, Caesars Entertainment, Assoc. of Edison Illuminating Cos., Advocates Kevin Gould president 2020 16 Aliste Marketing Inc. (5) 300 W. Main St., Building B, Northborough 01532 508-393-2228 • alisteinternetmarketing.com 6 N/A N/A N/A • • • Undisclosed Alicia Williams owner 2008 16 Rainier Communications 287 Turnpike Road, Westborough 01581 508-868-5892 • rainierco.com 6 5 0 N/A • • • KLQ, AMD, NexWafe, Cognyte, Steakholder Foods, SPARK Micro, The Cultivated B, Classiq Stephen Schuster CEO 1993 18 Take it Outside 8 Claremont St., 3rd Floor, Worcester 01610 617-933-9070 • takeitoutside.com 5 1 1 $1,000,000 • • • Pressed4Time, Hampden Bank, The Republican, Maryknoll Missionaries, Basketball Hall of Fame, Nielsen Matthew Strzempko CMO 1997 19 Applied Interactive 40 Jackson St., Worcester 01608 508-657-8600 • appliedinteractive.com 5 3 3 $825,000 • • • • • Coghlin Cos., Kinefac Corp., Lutco Inc., UrthPact, Lampin-MITRPAK, Duval Grinding, Taylor Fenn, DetecTogether, BCP Electric, FFCSN Joshua Rothschild president & CEO 2008 20 Baystate Websites & Marketing LLC P.O. Box 286, Shirley 01464 978-425-2582 • baystatewebsites.com 5 0 3 $100,000 • • • • • Il Forno Restaurants and Catering, New England Mental Health Robert Gyles president 2005 21 3 Media Web (5) 11 Apex Drive, Suite 300A, Marlborough 01752 508-845-8900 • 3mediaweb.com 5 N/A 2 N/A • • • • Boston Scientific, JazzHR, Beth Israel Deaconess, Rockland Trust, Johnson Controls, Rocket Software, Covenant Health, Rand Whitney Marc Avila founder Jessica Hennessey CEO (6) 2001 21 Gustin Advertising Group Inc. (5) 3 Charlesview Road, Hopedale 01747 774-276-7035 • gustinadvertising.com 5 N/A N/A N/A • • • • Swarovski, Wingate Healthcare, Bryant University, Shaw's, Airgas USA, Osterman Propane, Benchmark Senior Living Jessica Watuku CEO & creative director 2015 23 Allen Creative Group Inc. 22 West St., Suite 6, Millbury 01527 508-865-1255 • allencreativegroup.com 4 0 0 $377,708 • • • • Azenta, Breezeline, Good Shepherd Health, EforAll, MarinHealth, MiNina, NRC Health, St. Paul Catholic High School, ThermoFisher, TE Connectivity Jennie Allen principal & creative director 2003 24 Inside Out Communications Inc. 23 Water St., Holliston 01746 508-429-8184 • iocomm.com 4 2 0 • • • • Del Terruño Beef Alicia Frick Laguarda president 1987 14 22 West St., Millbury 01537 508-634-9083 • deverfrankian.com 0 N/A 1994 14 Stryker-Munley Group Boston 300 West Main St., Northborough 01532 774-545-5142 • strykermunleygroup.com 7 5 2 N/A • • • • • • National Life Group, Prologis, Opus Inspection Technologies, Caesars Entertainment, Assoc. of Edison Illuminating Cos., Advocates Kevin Gould president 2020 16 Aliste Marketing Inc. (5) 300 W. Main St., Building B, Northborough 01532 508-393-2228 • alisteinternetmarketing.com 6 N/A N/A N/A • • • Undisclosed Alicia Williams owner 2008 16 Rainier Communications 287 Turnpike Road, Westborough 01581 508-868-5892 • rainierco.com 6 5 0 N/A • • • KLQ, AMD, NexWafe, Cognyte, Steakholder Foods, SPARK Micro, The Cultivated B, Classiq Stephen Schuster CEO 1993 18 Take it Outside 8 Claremont St., 3rd Floor, Worcester 01610 617-933-9070 • takeitoutside.com 5 1 1 $1,000,000 • • • Pressed4Time, Hampden Bank, The Republican, Maryknoll Missionaries, Basketball Hall of Fame, Nielsen Matthew Strzempko CMO 1997 19 Applied Interactive 40 Jackson St., Worcester 01608 508-657-8600 • appliedinteractive.com 5 3 3 $825,000 • • • • • Coghlin Cos., Kinefac Corp., Lutco Inc., UrthPact, Lampin-MITRPAK, Duval Grinding, Taylor Fenn, DetecTogether, BCP Electric, FFCSN Joshua Rothschild president & CEO 2008 20 Baystate Websites & Marketing LLC P.O. Box 286, Shirley 01464 978-425-2582 • baystatewebsites.com 5 0 3 $100,000 • • • • • Il Forno Restaurants and Catering, New England Mental Health Robert Gyles president 2005 21 3 Media Web (5) 11 Apex Drive, Suite 300A, Marlborough 01752 508-845-8900 • 3mediaweb.com 5 N/A 2 N/A • • • • Boston Scientific, JazzHR, Beth Israel Deaconess, Rockland Trust, Johnson Controls, Rocket Software, Covenant Health, Rand Whitney Marc Avila founder Jessica Hennessey CEO (6) 2001 21 Gustin Advertising Group Inc. (5) 3 Charlesview Road, Hopedale 01747 774-276-7035 • gustinadvertising.com 5 N/A N/A N/A • • • • Swarovski, Wingate Healthcare, Bryant University, Shaw's, Airgas USA, Osterman Propane, Benchmark Senior Living Jessica Watuku CEO & creative director 2015 23 Allen Creative Group Inc. 22 West St., Suite 6, Millbury 01527 508-865-1255 • allencreativegroup.com 4 0 0 $377,708 • • • • Azenta, Breezeline, Good Shepherd Health, EforAll, MarinHealth, MiNina, NRC Health, St. Paul Catholic High School, ThermoFisher, TE Connectivity Jennie Allen principal & creative director 2003 24 Inside Out Communications Inc. 23 Water St., Holliston 01746 508-429-8184 • iocomm.com 4 2 0 N/A • • • • Del Terruño Beef Alicia Frick Laguarda president 1987 25 Artefact Inc. 12 Harvard St., Worcester 01609 508-752-9575 • artefactdesign.com 3 0 3 N/A • • • • Security Engineering Machinery, Trappistine Quality Candy, Renaissance Insurance Group, Radio Oil Christopher Miller president 1999 25 Kreative Dezign 197 Mill St., Leominster 01453 978-466-9995 • kreativedezign.com 3 1 3 N/A • • • • • Luccas American Kitchen, Lahtis Jeep, East Coast Custom Apparel, Boxborough Gymnastics, First Choice Limo Kelly Ann Joseph owner 2004 27 Atelier ID Global 16 Wildewood Drive, Paxton 01612 508-868-4274 • atelieridglobal.com 2 0 0 N/A • • • BETR AV Solutions, ShardSecure, Nivi/Ask Nivi, Mass Farmers Market, Worcester Public Market, Bedlam, Tern, Kelley Square Lofts Payal Thiffault Michelle May co-founders 2017 Source: Each firm via survey as of Q1 2024. Notes: N/A=not available or not applicable. Marlborough's Wakefly Inc. has not responded to WBJ's survey since 2021; the website confirms 30 local employees. Lancaster's McCue & Associates and Shirley's James and Matthew + Co. do not disclose company data. (1) Natalie Bauer, director of account services (2) Formerly CommCreative (3) Raffi DerSimonian, VP & chief strategy officer (4) Also executive vice president (5) Data from WBJ's 2023 survey (6) Mary Novick, CFO -Compiled by: Stephanie R. Meagher, research@nebusinessmedia.com Advertising, marketing & communications firms cont.