V O L . X X X N O. V I I I
A P R I L 1 5 , 2 0 2 4 16
R E A L E S TAT E / C O N S T R U C T I O N / E N G I N E E R I N G
After her videos go out, Toussaint
studies data on where her viewers are
coming from—grouped by hashtags, age
demographics and location — to make
the next production even better. "Every
time I post a video I set personal goals,"
she says. "I am data obsessed."
So is residential broker Bailey Pate,
owner of Maine Real Estate Co. in
Scarborough, who mainly uses Instagram
and Facebook though also has YouTube
and TikTok accounts.
"e biggest way I get leads is from
consistently posting on social media with
a call to action," she says, "whether that is
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C O N T I N U E D F RO M P R E V I O U S PA G E
P H O T O / T I M G R E E N WAY
Bailey Pate,
owner of Maine
Real Estate Co.
in Scarborough,
says she spends
about an hour a
week on social
media.
I want to be
the first person
they think of
without shoving
real estate down
their throat.
— Bailey Pate
Maine Real Estate Co.
F O C U S
S C R E E N S H O T
