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W W W. M A I N E B I Z . B I Z 15 A P R I L 1 5 , 2 0 2 4 F O C U S R E A L E S TAT E / C O N S T R U C T I O N / E N G I N E E R I N G "I started this work 37 years ago when we relied solely on the news- papers," says Boulos Co. broker and partner Craig Young, who is also president of the Maine Real Estate and Development Association and hosts the "MEREDA Matters" podcast that's promoted on multiple social media plat- forms. Today, "you can't be in the busi- ness and not utilize Instagram." Generating business leads While Young can't say for sure whether he's ever gotten a lead from a post on Instagram or Facebook, Cady Toussaint of Portside Real Estate Group in Portland says she gets 100% of her business from social media. "I've sold plenty of properties spe- cifically from my Instagram account," the residential broker says. at includes a three-bedroom, three-bathroom farmhouse house in Gray along the Collier Brook that Toussaint sold to a couple from Germany who liked what they saw on her walk-through reel. After dispatching their agent to view the property and dial them in via FaceTime, the duo proceeded with an offer and only visited the house for the first time during the final walk-through, Toussaint says. e sale closed in December for $772,200, according to Zillow. Video walk-throughs are a staple for Toussaint, who has a marketing degree and works with Windham- based Structure Media on pro- duction. With every home walk- through video, including those with virtual staging, the goal is to help potential buyers visualize themselves living there. P H O T O / T I M G R E E N WAY My dream job is to be Santa Claus, so real estate allows that for me. — Yulia Glasgow Maine Real Estate Co. C O N T I N U E D O N F O L L OW I N G PA G E » Yulia Glasgow, an associate broker at Maine Real Estate Co., says she likes to show her social media followers that "I'm a big goofball." Forward Thinking • Innovative • Consistency You Can Count On D'arcy Main-Boyington Economic Development Director ecdev@brewermaine.gov 207-989-7500 W W W. B R E W E R M A I N E . G O V/ B I Z " The City of Brewer has helped us locate and secure the right resources to enable us to thrive and grow in Maine. Brewer is centrally located, making it a great home for Troy Industrial!" Bre MacLean General Manager of Troy Industrial Solutions S C R E E N S H O T