Worcester Business Journal

22 Worcester Business Journal | April 1, 2024 | wbjournal.com B rendan Aylward first started volunteering for the Special Olympics as a teenager in high school. Aer years of vol- unteering with the organiza- tion, Aylward found purpose and passion working in the adaptive fitness industry. Today, his nonprofit AdaptX focuses on training fitness professionals on how to assist those with special needs working to meet their fitness and health goals. Advocacy and inclusivity are at the root of AdaptX's mission. What inspired your involvement with AdaptX? I opened Unified Health and Perfor- mance, my for-profit, brick-and-mortar fitness facility in 2016, and the idea for AdaptX evolved from that and became a separate nonprofit. AdaptX is predom- inantly an educational-and-advocacy company striving to make the fitness industry more accessible for all. Initially, I was creating education- al materials for my coaches and our interns, and it just kept growing until it became a significant-enough course I could share with others as well. e mission of AdaptX is to address some of the primary barriers to better health and fitness for people with disabilities, which are oen a lack of opportunities, inaccessible training environments, and a lack of education and understanding from fitness professionals. So that's why we teach the course e Fundamentals and eories of Inclusive and Adaptive Fitness. Have you always been passionate about the inclusive fitness industry? My first introduction to disability was through the Special Olympics when I was 15. ere was a program our school district started called Unified Basketball, and my parents recommended I vol- unteer. I was immediately hooked and soon took over running that program. Even through college I came home every weekend to coach. I coached the USA games for Massachusetts and then Inclusive fitness PHOTO | COURTESY OF ADAPTX I ran strength conditioning for some of the sports leading up to the World Games for Special Olympics USA. e Special Olympics and Best Buddies International were two foundational experiences that influenced my career path. Initially, I was interested in special education, but halfway through univer- sity I decided I wanted to open a fitness center for people with disabilities, instead of working in the classroom. How does AdaptX advocate for athletes with special needs? Our main offering is the course we teach online in a self-paced, asynchro- nous model. When I work with larger groups, we'll do cohorts where all a fitness center's staff will go through the course, and we'll add some live presen- tations. is spring we will be training YMCA staff throughout Massachusetts, New Hampshire, and Milwaukee. e course is available online for indepen- dent trainers who are interested in improving their knowledge of inclusive fitness topics since these subjects are not covered in standard exercise science curriculums or personal trainer certifi- cations. AdaptX addresses the lack of knowledge and gap existing in educa- tional experiences for trainers. It is a train-the-trainer model. We are always trying to brainstorm ways to make the fitness environment more accessible for everyone. Is the market for this model of a fitness center growing? It's definitely growing. It is get- ting more publicity. For example, the Paralympics were just televised for the first time on NBC. CrossFit has been leading the charge and incorporated more adaptive athletes into its compe- titions. e course we teach at AdaptX is geared toward private fitness studios or strength conditioning facilities. But adaptive fitness is increasingly becom- ing more popular and more present. What are your plans for the future of AdaptX? My goal is to have a small blueprint on as many fitness environments as AdaptX can reach, and I want my work to benefit as many people with disabili- ties as possible. e way we've identified to do that is to work with the trainers themselves. We're researching how trainers improve their confidence and competence before and aer taking the course. We have the Rick Hoyt Research Lab – named in honor of famed father-son Boston Marathon duo Rick and Dick Hoyt – here at our facility in Lancaster, which focuses on cerebral palsy research. Our commitment to the educational piece includes being involved in research. We've even worked with people in New Zealand, Australia, and in different states. It never ceases to amaze me when I have the oppor- tunity to work and share research with institutions outside of Massachusetts. Ultimately, our goal at AdaptX is to create the best educational resource in the world on adaptive fitness. is interview was conducted and edited for length and clarity by WBJ Correspondent Sloane M. Perron. Brendan Aylward Executive director AdaptX, in Lancaster Founded: Incorporated in 2020 and became a nonprofit in 2022 Employees: 2 His age: 30 Hometown: Stow Residence: Sterling Education: Bachelor's degree in special education from Lesley University, in Cambridge W

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