Issue link: https://nebusinessmedia.uberflip.com/i/1515234
Dexter-Russell 71 A n old adage claims that the more successful a company has been in the past, the more likely it will fail in the future. Dexter is an exception. For two centuries the company has prevailed, thanks to a combination of dedication, foresight and adaptation. e road has not always been smooth, but by keeping its focus on quality standards, placing employees ahead of profits and adjusting to market trends and customer needs, Dexter has proven that it has the right formula to maintain its place in the market. Dexter's foundation lies in the past and is anchored in manufacturing, according to Alan Peppel, President and CEO. As he would say, "We understand manufacturing, both the opportunities as well as the challenges." In the coming years, Dexter plans to use this solid foundation to support its brand and grow with its customers with existing and new products. "We intend to find new customers in new markets and unlock opportunities to meet our customers' needs through our own manufacturing expertise," said Peppel. "We'll focus on the end user and bring sales back through our distributor. Additionally, we'll invest in technology to manufacture with higher tolerances and be more efficient in all business activities." e ability to keep up with market demands has long been a hallmark of the company. In 1902, a newspaper article hailed Harrington Cutlery Company for "…moving ahead with quick movement of modern industry." Since 1818, Dexter has been an astute student, following and, in some cases, leading trends. Peppel said, "One of the keys to our success for 200 years has been the ability to adapt to markets and opportunities as they arose, and revising our objectives as they changed. For instance, we do not sell many Buffalo skinners today." Today, Dexter continues to stay current with industry trends, studying the market, ready to make adjustments when and wherever needed. By carefully examining the wants, desires and ideas of their customers, Dexter is able to provide high-quality products. e company's strong belief in creating and sustaining interactive and collaborative relationships with customers, vendors and employees continues to be a key characteristic. Former President William Pioppi also attributes Dexter's continued success to "measured aggressiveness in the marketplace." He said, "Dexter is open to change and meeting the demands of customers. e company responds to customer needs and develops new products other companies wouldn't think of doing. at makes Dexter unique among all others." Looking to the Future Alan Peppel, President and CEO