28 Dexter-Russell
John Russell died the following year, but left a lasting imprint on the cutlery industry.
His obituary noted, "e qualities which made Mr. Russell eminent in his business
were chiefly a patient constancy of purpose and perfect command of himself. He
had a quiet influence over his work-people that was never relaxed, and a dignity that
commanded entire respect." Although his original prototypes consisted of simple
butcher and carving knives, which did not require skilled craftsmanship, they were
the precursors of more elegant tableware and durable knives that helped solidify
Russell's place at the top in the cutlery industry.
REBIRTH OF A COMPANY
In the wake of John Russell's death and the bankruptcy of the company, a new entity
was formed, but the Russell family decided not to invest. During the next few years,
the company kept its name and attempted to regroup under new leadership, re-
issuing stock to raise working capital and investing personal funds in the business.
e company also launched an extensive marketing campaign at the 1876 Centennial
World's Fair in Philadelphia, where it sponsored a large exhibit with trade cards in
four languages. is display of table cutlery and butcher knives gave the company
an opportunity to expand its reach and led to a relationship with South American
customers.
One of the biggest boons for the company was the creation of the "Barlow" folding
pocket knife in 1875. is knife became one of Russell's most popular models with
mechanics and farmers, and was largely responsible for increasing revenues. (See page
65 for more details)
