8 ECONOMIC OUTLOOK SURVEY | JANUARY 8, 2024
HBJ 2024 ECONOMIC OUTLOOK SURVEY
WHAT METHOD DO YOU PRIMARILY PLAN
TO USE TO RAISE CAPITAL IN 2024?
HOW WILL YOUR
NEEDS CHANGE
OFFICE SPACE
FOOTPRINT WILL
SHRINK
OFFICE SPACE
FOOTPRINT
WILL INCREASE
WE DON'T
PLAN TO RAISE
CAPITAL
BANK
LOANS
PUBLIC
MARKETS
MICRO-
INVESTORS
(OR "CROWD-
FUNDING")
OTHER PRIVATE
INVESTMENT
(INCLUDING
VENTURE CAPITAL)
65.2%
10.7%
11.1%
8.7% 4%
0.4%
12.5%
14%
DO YOU PLAN TO MAKE A MAJOR
INVESTMENT IN PROPERTY, PLANT
OR EQUIPMENT IN 2024?
YES NO TOO SOON TO TELL/
DON'T KNOW
27.9%
53.2%
19%
60%
50%
40%
30%
20%
10%
0%
80%
70%
60%
50%
40%
30%
20%
10%
0%
80%
70%
60%
50%
40%
30%
20%
10%
0%
WHAT IS YOUR ESTIMATE FOR YOUR COMPANY'S BOTTOM LINE
(NETINCOME/PROFIT) PERFORMANCE IN 2024 COMPARED TO 2023?
NEW
PRODUCTS
NEW
CUSTOMERS
BETTER
RETENTION RATE
OF CURRENT
CUSTOMERS
CURRENT
CUSTOMERS
BUYING MORE
DECREASE
MORE
THAN 20%
DECREASE
11 TO 20%
DECREASE
1 TO 10%
NO
GROWTH
INCREASE
1 TO 10%
INCREASE
11 TO 20%
INCREASE
MORE
THAN 20%
IF YOU ANTICIPATE REVENUE GROWTH,
WHERE WILL IT COME FROM?
25.1%
73%
36.7%
34.9%
80%
70%
60%
50%
40%
30%
20%
10%
0%
50%
40%
30%
20%
10%
0%
1.5%
4.9%
13.9%
21.4%
45.7%
8.6%
4.1%
