Mainebiz Promotional Inserts

Does the Maine brand influence the development of products & services? Maine businesses and U.S. consumers agree "yes." We asked: Businesses Consumers Maine inspires the development of products and services. 4.01 3.89 The Maine brand increases the appeal of products and services. 4.15 4.04 Customers are more likely to purchase products and services from a Maine company. 3.88* 3.60 Customers are willing to pay more for products and services made in Maine. 3.19 3.44* Products and services made in Maine are of superior quality & craftsmanship.. 3.92 I am likely to recommend products and services made in Maine to friends and family. 3.91 *statistically significant Based on a scale of 1-5, with 1 being "Strongly Disagree" and 5 being "Strongly Agree." Does the Maine brand have a positive effect on the attraction and retention of a skilled workforce? Maine businesses and U.S. consumers agree "yes." We asked: Businesses Consumers Corporate mission & values of Maine companies are consistent with the Maine brand. 4.37* 3.95 The Maine brand helps to recruit skilled workers from outside the state. 3.15 3.70* Maine's quality of life helps to retain a skilled workforce. 3.77 4.02* I am likely to recommend Maine to friends and family as a place to live & work. 3.77 *statistically significant Based on a scale of 1-5, with 1 being "Strongly Disagree" and 5 being "Strongly Agree." How much more are consumers willing to pay for products and services made in Maine? 22% Maine Business Leaders say: "Our shelves contain only Maine grown, made or created products. Hyper local product encourages our community to shop at our store because they know that the money stays here, supporting a dozen small growers, processors and artists." "Maine's history with the Clean Air and Clean Water Acts of Muskie speak well to my work in renewable energy." "As a boatbuilder in this state, we appreciate that across the globe, a Maine built boat is recognized as a superior product because it was built in Maine." "I moved to Maine as a young person and spent a lot of time on Maine's beaches. I needed a new beach chair at a time that I was getting into woodworking, and I was inspired by Maine's rich building history." "Outside of the state, the Maine brand is associated with quality craftsmanship and outdoor recreation. We are seen as leaders in the outdoor industry, which helps as a stamp of approval for potential customers who are learning about us for the first time." "We leverage the lifestyle story when explaining why we aren't based in Boston or New York." Photo by Patrick Wine

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