Hartford Business Journal

HBJ-CT Innovators-2023

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3 8 C T I N N O V A T O R S , 2 0 2 3 A N DRÉ 'Wild Talent' Aer nine-figure sale of ad tech company, Swanston eyes next big thing as philanthropist, angel investor and serial entrepreneur >> BY HARRIET JONES "I had probably as diverse an upbringing as I think anybody could possibly have in America, period," said André Swanston. He's describing his neighborhood in the Bronx, during the 1980s. "I grew up with a lot of West Indian, Caribbean families. Puerto Rican, Dominican Republic, Colombian, Mexican. I had a lot of friends that were Albanian, Yugoslavian, people that came over from Vietnam, Laos." His own parents had emigrated from St. Kitts and Nevis in the West Indies, "the smallest country in the Western Hemisphere," he said. One thing his parents always stressed: "Academics was every- thing," Swanston said. Swanston excelled at track and would go on to be a Division I ath- lete at UConn. "My parents were supportive of sports, but it was not important at all," he recalls. "Education was mandatory." André Swanston successfully sold his ad tech company for nine figures. Now he's planning to invest some of that money in new ventures, including a proposed professional soccer stadium and team in Bridgeport. PHOTOS | STEVE LASCHEVER

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