Mainebiz

W W W. M A I N E B I Z . B I Z 21 O C T O B E R 3 0 , 2 0 2 3 F O C U S FA M I LY - OW N E D B U S I N E S S the new construction and replacement markets varies from year to year. New construction projects are often con- tracted out by a general contractor or construction manager who are not the owners or users of our products. Our value proposition — the best, lon- gest-lasting products backed up with world-class service — resonates bet- ter with the owners and operators of the facilities where our equipment is used. So, while we serve both new and existing facilities, we prefer to focus on the replacement market because it allows us to develop relationships directly with the owner-operators and build customers for life. MB: What business divisions are growing the fastest and why? BD: We are fortunate that all our business units are experiencing growth. We sell through a nation- wide, exclusive dealer network; we sell directly into the major sports and entertainment markets; we have an international business that sells in the Asia-Pacific region; and we have a robust parts and service business. MB: What are your current hiring needs, and what jobs are hardest to fill? BD: Our hiring challenges have changed over the last 12 to 18 months. In 2022, we struggled to find workers for the factory, specifically qualified welders. In 2023, our challenges have shifted to filling finance and drafting positions. Another area where we are consistently looking for employees is in the field of installation supervisors. ese supervi- sors travel to major project job sites and supervise the installation of our products using local labor. It can be an exciting job because you get to travel around the country, often working in professional sports and entertainment venues, but being on the road for long periods is not for everyone. MB: How's business this year, and what's your outlook for 2024? BD: Our business is quite strong at present. We are seeing growth in all our major markets. ere is some pent-up demand coming out of the pandemic shutdowns, and we are seeing strong demand from the K-12 public school markets that have benefited over the last several years from an influx of federal funding in response to the COVID- 19 pandemic. We expect our markets to continue to be strong in the years ahead, but we are always looking for new opportunities to diversify and continue to grow the business. Geiger's Jo-an Lantz on balancing 'privilege and responsibility' Mainebiz: How's business this year and what's your outlook for 2024? Jo-an Lantz: Our orders remain steady this year and we expect an even stronger 2024. As the post-COVID labor market remains tight, companies continue to look for ways to attract, recognize and reward their employees and clients. MB: What kind of 'swag' are companies buying these days? JL: Brands, brands, brands. Companies gifting clients and employees with top-level brands continue to trend. At an item level, the Stanley 40-ounce tumbler has been the hottest item for months. We not only have Stanley, but many similar 40-ounce styles that provide the same look at a lower price point. Drinkware and apparel continue to be heavy hitters, as well as companies aligning their goals in sustainability with purchasing eco-friendly items. We're family and focused on your success. Discover a financial partner that cares more about you than your money. Maine's credit unions focus on providing the support and conveniences you value and trust from your financial institution. • Better loan rates • Lower fees • Digital banking • Remote deposit • Financial guidance Join a credit union family today. Maine's credit unions are here for you. mainecreditunions.org GEIGER FOUNDED: 1878, in Newark, N.J. WHERE BASED: Lewiston (since 1955) WHAT IT DOES: Promotional products distributor EMPLOYEES: 400-plus P ROV I D E D P H O T O Jo-an Lantz, president and CEO of Geiger Short- term success is based on results; long- term success is based on relationships. — Jo-an Lantz Geiger C O N T I N U E D O N F O L L OW I N G PA G E »

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