Worcester Business Journal

20 Worcester Business Journal | October 16, 2023 | wbjournal.com F O C U S O U T S TA N D I N G W O M E N I N B U S I N E S S - 15th anniversary #ICBusinessBanking | Insured by NCUA The best bank for your business is actually a credit union. Come chat with one of our Solutions Advisors and let us help you get your business to the next level. We're with you. Commerical Lending Payment Processing Digital Banking Solutions Business Online Banking MICHELLE DROLET • CEO, Towerwall Recognizing and celebrating the achievements of female business leaders benefits society at large. e Outstanding Women in Business event has become a symbol of progress, promoting diversity, inclusivity, and gender equality. By shining a spotlight on their accomplishments, we acknowledge not only their individual success but also the immense value they bring to our community. eir leadership, resilience, and determination inspire us all. Towerwall is proud to have participated in this celebration and witnessed its positive impact. Beyond the tangible benefits, what truly resonates with us is the importance of recognizing and celebrating the achievements of female business leaders. eir leadership, resilience, and unwavering determination serve as an inspiration to all, transcending gender and reminding us of the unlimited potential within each person. At Towerwall, we understand the significance of cybersecurity in fostering inclusivity and creating a secure business environment. In line with best practices, we prioritize the implementation of robust security measures, such as strong password policies, threat detection and response, and comprehensive employee training on phishing and social engineering threats. ese practices not only protect our clients but also contribute to a safer and more secure business community. As we look ahead, let this commemoration serve as a reminder that our work is far from over. In addition to promoting diversity and inclusivity, we must continue to prioritize cybersecurity best practices. is includes implementing multi-factor authentication, encrypting sensitive data, and regularly conducting vulnerability assessments. We extend our sincere appreciation to the WBJ for producing this comprehensive "look back" at all the honorees throughout the years. By shining a light on their stories, you have not only preserved their legacies but have also inspired the next generation of trailblazers. Let us all commit to celebrating their achievements, supporting diversity and inclusivity, and reinforcing cybersecurity best practices in our organizations and communities today and for years to come. A D V E R T I S E M E N T BY EMILY MICUCCI Special to WBJ W hen her husband asked her to leave her job as a seventh-grade math teacher to help run his growing trucking company, Cynthia Normandin responded with pluck. She had young children, and it seemed like the right time to help run the family business. "I consider myself a constant learner, and I said, 'I can do anything!'" said Normandin. at's certainly proven true. Today, she serves as president and CEO of two Hopedale companies: Braun's Express and Normandin Transportation Services, a nationwide transportation and logistics company. As her husband planned his partial retirement, Normandin became CEO of Braun's Express in 2018. Yet she's owned Normandin Transportation Services since she acquired it in 2008, a move she insisted on. David Normandin finally relented, she said, and it's been her company ever since. Normandin has had an integral role in growing the business to what it is today. With a niche in freight services for the flooring industry in the Northeast, Midwest, and Mid-Atlantic, the two companies now employ 236 people and operate 161 trucks and 342 trailers out of eight facilities. While the trucking industry is noth- ing if not male-dominated, strategically growing the company based in the small town of Hopedale has been a labor of love. "I actually love the industry. It is one of the largest and strongest industries (and it's) not appreciated by the general public," said Normandin, noting most people don't think twice about how goods get from Point A to Point B. Being an owner and becoming an expert gives Normandin street cred, even if she still sticks out as a woman in the trucking industry. Yet, she said the field is becoming more diverse in gen- eral. She pointed to the industry group Women in Trucking as a force behind creating more gender diversity. One day, she dreams of her own daughter, Danielle Cann, stepping in as president of Normandin Transportation Services, even if it's just a dream. Like her mother, she'd have to leave behind a career as a teacher. Normandin laughs at the idea that history could repeat. Meanwhile, Danielle's husband, Matthew Cann, and brother, Stephen Normandin, are standing in as the second-generation company leaders. Matthew Cann is senior director of operations, while Stephen Normandin is vice president of strategy, leading technological investments he urged his parents to adopt from the time he was an undergraduate engineering student at Tus University in Medford. Stephen Normandin is the planned successor to his mother. But in her 60s, Cynthia Normandin says she's still an Energizer Bunny and happily working alongside her son and son-in-law, both 38. "My wisdom and my experience is what I'm giving to this next generation," Normandin said. Normandin now leads a Hopedale trucking empire Alumnae updates: Cynthia Normandin, Class of 2009 W PHOTO | COURTESY OF BRAUN'S EXPRESS

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