Issue link: https://nebusinessmedia.uberflip.com/i/1506076
B U S I N E S S P RO F I L E S 64 Rock Row P H O T O B Y N AVA D I S E M E D I A From ground gravel rises a new entertainment district and catalyst for innovation. R o c k R o w i s a 2 . 6 m i l l i o n s q u a r e - f o o t mixed-use development and entertainment district built around a scenic 20-plus acre quarry that is attracting millions of guests annually. e unique experiential outdoor retail and entertainment hub will combine diverse enter- tainment with a thoughtfully integrated hospitality approach that supports its retail, restaurants, hotels and conference center through to Rock Row's residences, loft-style and Class A offices and medical campus. Rock Row is a beacon of sustainable, innovative and commu- nity-centric suburban development. It exemplifies how vision- ary planning and execution can transform a once-abandoned quarry into a thriving destination. Rock Row is not just a place — it's a destination where guests can come, stay and discover the magic of Maine. History e 100-plus acre site on I-95 that straddles the cities of Portland and Westbrook was acquired by Waterstone Properties Group in 2017. At the time, the then gravel quarry was destined to be a big-box shopping center. With a long-term focus, Waterstone was able to forge the public partnerships to ensure the former industrial site could be repurposed to something transfor- mational and become a world-class retail, restaurant and entertainment destination. rough the vision of Waterstone's Principals, Josh Levy and Neal Shalom, a new bold vision was crafted that would transform the massive quarry into an economic catalyst and entertainment district. Once abandoned, the 400-foot-deep blue rock quarry is being reimagined into a unique blend of natural beauty and mixed recreational uses that will reshape the surrounding landscape and reinvigorate its locality. Vision e vision is to craft memorable, soul-stirring experiences for both guests and residents that deepen social connections, stimu- late emotional enrichment and enhance the community's overall wellbeing for a healthier, happier and more fulfilling life. Rock Row aims to be a center for innovation and enter- tainment in the region and to be a catalyst for businesses and nonprofits, small and large. By challenging the norms of traditional mixed-use developments, Rock Row seeks to redefine how spaces are envisioned and experienced to unlock the power of place. Rock Row aspires to be a global model of successful urban revitalization, proving how business, community and nature can harmoniously support one another and flourish in the incred- ible state of Maine. B U S I N E S S P R O F I L E S P O N S O R E D C O N T E N T Above: Opening 2024, Rock Row's medical campus offers unprecedented visibility on I-95 and access via exits 47 and 48. Below: Rock Row's Plaza will be a year-round destination with over 200 events annually. R E N D E R B Y N E L S O N W O R L D W I D E