Issue link: https://nebusinessmedia.uberflip.com/i/1503374
26 Worcester Business Journal | Book of Lists 2023 | wbjournal.com F O C U S P R O F E S S I O N A L S E R V I C E S 10 Palley Advertising Inc. 100 Grove St., Worcester 01605 508-792-6655 • palleyad.com 10 1 3 N/A • • • • • • Warren Palley president 1982 11 InConcert Web Solutions Inc. 55 Lake St., Suite 210, Gardner 01440 978-632-5300 • inconcertweb.com 9 N/A 2 $1,400,000 • • • • • Mark Smith CEO Julie Spain president 2002 12 Pagano Media 11 Millbrook St., Worcester 01606 508-595-9200 • paganomedia.com 9 2 3 N/A • • • • • Kathleen Pagano CEO 1981 13 Dever Frankian Inc. 232 Main St., Milford 01757 508-634-9083 • deverfrankian.com 8 N/A N/A N/A • • Patricia Frankian principal 1994 14 Exsel Advertising Inc. 420 Main St., Sturbridge 01566 774-241-0041 • exselad.com 7 N/A 2 N/A • • • • • Rich Suitum president 1991 15 Aliste Marketing Inc. 300 W. Main St., Building B, Northborough 01532 508-393-2228 • alisteinternetmarketing.com 6 N/A N/A N/A • • • Alicia Williams owner 2008 15 Stryker-Munley Group Boston 300 West Main St., Northborough 01532 774.545.5142 • strykermunleygroup.com 6 5 1 N/A • • • • • • Kevin Gould president 2020 17 3 Media Web 11 Apex Drive, Suite 300A, Marlborough 01752 508-845-8900 • 3mediaweb.com 5 N/A 2 $4,000,000 • • • • Marc Avila founder Jessica Hennessey CEO (4) 2001 18 Rainier Communications 287 Turnpike Road, Westborough 01581 508-868-5892 • rainierco.com 5 5 N/A $2,000,000 • • • Stephen Schuster CEO 1993 19 Gustin Advertising Group Inc. 3 Charlesview Road, Hopedale 01747 774-276-7035 • gustinadvertising.com 5 N/A N/A $1,000,000 • • • • Jessica Watuku CEO & creative director 2015 19 Take it Outside 8 Claremont St., 3rd Floor, Worcester 01610 617-933-9070 • takeitoutside.com 5 1 1 $1,000,000 • • • Matthew Strzempko CMO 1997 21 Applied Interactive 40 Jackson St., Worcester 01608 508-657-8600 • appliedinteractive.com 5 1 3 $700,000 • • • • • Joshua Rothschild president & CEO 2008 22 Kreative Dezign 197 Mill St., Leominster 01453 978-466-9995 • kreativedezign.com 4 1 3 $750,000 • • • • • Kelly Ann Joseph owner 2004 23 Allen Creative Group Inc. 22 West St., Suite 6, Millbury 01527 508-865-1255 • allencreativegroup.com 4 N/A N/A $264,279 • • • • Jennie Allen principal & creative director 2003 24 Baystate Websites & Marketing LLC (5) P.O. Box 286, Shirley 01464 978-425-2582 • baystatewebsites.com 4 N/A N/A N/A • • • Robert Gyles president 2005 25 Atelier ID Global 16 Wildewood Drive, Paxton 01612 508-868-4274 • atelieridglobal.com 3 N/A N/A N/A • • • Payal Thiffault Michelle May co-founders 2017 25 Inside Out Communications Inc. (5) 24 Water St., Holliston 01746 508-429-8184 • iocomm.com 3 N/A N/A N/A • • • • • • Alicia Frick Laguarda president 1987 27 GEM Marketing Solutions 40 Jackson St., Suite 1070, Worcester 01608 508-718-9303 • gemmarketingsolutions.biz 2 1 1 N/A • • • Jennifer Hernandez CEO 2016 27 Precision Arts P.O. Box 292, Athol 01331 978-855-7648 • precisionarts.com 2 N/A 1 N/A • • Terri Adams owner 1985 29 Web Image Designs 15 Pheasant Hill Drive, Shrewsbury 01545 774-275-0391 • webimagedesigns.com 1 0 1 $140,000 • • • • Judy M. Vedder president 2004 30 Turek Web Design 421 Charlestown Meadows Drive, Westborough 01581 774-285-6916 • turekdesign.com 1 N/A 1 $100,000 • • • • Monika Turek owner & creative director 2004 31 Choice Words/Chisolm & Co. 210 Park Ave., Suite 316, Worcester 01605 508-856-7207 • choicewordsonline.com 1 1 N/A N/A • • • • Allison Chisolm founder & principal 1996 Source: Each firm via survey. Notes: N/A = not available or not applicable. Marlborough's Wakefly Inc. has not responded to the survey since 2021; the website confirms 30 local employees. Lancaster's McCue & Associates and Shirley's James and Matthew + Co. do not disclose company data. See the March 6, 2023 edition of Worcester Business Journal for a version of the list that includes a sample of active clients. (1) Staff counts as of February 2023 (2) Mark Peters, executive VP (3) Raffi DerSimonian, VP & chief strategy officer (4) Mary Novick, CFO (5) Data from 2022 survey -Compiled by: Stephanie R. Meagher, smeagher@nebusinessmedia.com Advertising, marketing & communications firms Ranked by number of local staff, then gross billings ((11)) Services offered Firm Local employees/ public relations reps/ web developers/ 2022 gross billings B2B marketing Crisis communications Media plan/buy e-commerce Analytics SEO Head of firm/ year founded 1 Davis Advertising 1331 Grafton St., Worcester 01604 508-752-4615 • davisad.com 30 2 4 $17,000,000 • • • • • • Andrew Davis president 1948 2 CommCreative 75 Fountain St., Framingham 01702 877-620-6664 • commcreative.com 16 N/A 1 $16,138,766 • • • • Ashley DePaolo president 1994 3 PENTA Communications Inc. 208 Turnpike Road, Westborough 01581 508-616-9900 • pentamarketing.com 16 3 3 N/A • • • • • • Deborah Penta CEO 1989 4 Ladybugz Interactive Agency 43 Broad St., Hudson 01749 978-376-7878 • ladybugz.com 14 N/A 2 $1,000,000 • • • • Lysa Miller founder 2020 5 Dovetail Internet Technologies LLC 40 Southbridge St., Suite 210, Worcester 01608 508-845-6465 • dovetailinternet.com 12 1 7 $1,075,000 • • • Michael J. Villa founder & president (2) 1999 6 ERI Design 507 Park Ave., Worcester 01603 508-459-1552 • eridesign.com 12 1 4 N/A • • • • Erjon Metohu president (3) 2005 7 Surabian Advertising 24 Water St., Palmer 01069 413-283-8393 11 11 N/A N/A • • • • Diane Connor O'Packi general manager 1972 8 New Perspective 276 Turnpike Road, Suite 211, Westborough 01581 508-755-6797 • npws.net 10 N/A 2 $2,000,000 • • • • • Nathan Harris founder & president 2004 9 Vision Advertising P.O. Box 1051, Worcester 01613 508-754-3643 • vision-advertising.com 10 2 1 $1,740,000 • • • • • Julia Becker Collins COO Laura DiBenedetto president & CEO 1999 10 Palley Advertising Inc. 100 Grove St., Worcester 01605 508-792-6655 • palleyad.com 10 1 3 N/A • • • • • • Warren Palley president 1982 11 InConcert Web Solutions Inc. 55 Lake St., Suite 210, Gardner 01440 978-632-5300 • inconcertweb.com 9 N/A 2 $1,400,000 • • • • • Mark Smith CEO Julie Spain president 2002 12 Pagano Media 11 Millbrook St., Worcester 01606 508-595-9200 • paganomedia.com 9 2 3 N/A • • • • • Kathleen Pagano CEO 1981 13 Dever Frankian Inc. 232 Main St., Milford 01757 508-634-9083 • deverfrankian.com 8 N/A N/A N/A • • Patricia Frankian principal 1994 14 Exsel Advertising Inc. 420 Main St., Sturbridge 01566 774-241-0041 • exselad.com 7 N/A 2 N/A • • • • • Rich Suitum president 1991 15 Aliste Marketing Inc. 300 W. Main St., Building B, Northborough 01532 508-393-2228 • alisteinternetmarketing.com 6 N/A N/A N/A • • • Alicia Williams owner 2008 15 Stryker-Munley Group Boston 300 West Main St., Northborough 01532 774.545.5142 • strykermunleygroup.com 6 5 1 N/A • • • • • • Kevin Gould president 2020 17 3 Media Web 11 Apex Drive, Suite 300A, Marlborough 01752 508-845-8900 • 3mediaweb.com 5 N/A 2 $4,000,000 • • • • Marc Avila founder Jessica Hennessey CEO (4) 2001 18 Rainier Communications 287 Turnpike Road, Westborough 01581 508-868-5892 • rainierco.com 5 5 N/A $2,000,000 • • • Stephen Schuster CEO 1993 19 Gustin Advertising Group Inc. 3 Charlesview Road, Hopedale 01747 774-276-7035 • gustinadvertising.com 5 N/A N/A $1,000,000 • • • • Jessica Watuku CEO & creative director 2015 Marketing to You featured speakers Clark University marketing professor Lawrence Norman has had these high-profile people speak in Season 4 of his Marketing to You class this year. Episode 1 Crazy Legs Conti, competitive eater and writer Episode 2 Manny Lubin & Josh Belinsky, co-founders, and Anna Carr, head of partnerships, for Slate Milk Episode 3 Jed Berger, global president of Kenneth Cole Productions Episode 4 Greg Via, former vice president global partnerships at Procter & Gamble Episode 5 Allison Giorgio, vice president marketing at Puma Episode 6 Johanna Faries, senior vice president and general manager of Call of Duty for Activision Blizzard Episode 7 Uli Becker, former CEO of Reebok and former chief marketing officer for adidas Source: Lawrence Norman