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BUSINESS PROFILES | MAY 2023 | HARTFORD BUSINESS JOURNAL 15 E mployers have long gravitated toward insurance brokers that promise the lowest cost, but employers often end up with less than they bargained for: a Band- aid on a wound that keeps getting bigger. RogersGray, a Baldwin Risk Partner, offers a holistic approach to the complex issues faced by its clients, resulting in effective, long-term solutions for employee benefits that prioritize cost, continuity and culture. In the process, RogersGray has become a trusted adviser, able to offer its perspective on a range of issues confronting employers. "We look at everything from how you onboard your new hires to succession planning," says Monica Guinn, a senior advisor with RogersGray in Hartford. The comprehensive model lies at the foundation of RogersGray. Unlike other brokerages that are backed by private equity, Baldwin Risk Partners carefully crafted a long-term strategy and then sought out the best capital model to support it. The company believes that a positive and progressive environment will have a major impact on the level of service its clients receive. Employee education is a key component of that service. Chronic diseases are the leading drivers of healthcare costs and absenteeism, but the outcomes and costs significantly improve when employees access preventive care. As a Baldwin Risk Partner, RogersGray offers multidisciplinary care via mobile app to ensure employees are getting the care they need in an affordable and convenient manner. But while they have a lot to offer their clients, the advisors at RogersGray also watch carefully for emerging trends. One of these trends is the major spike in behavioral health and addiction disorders that occurred during the Covid-19 pandemic and are still prevalent. Today, the firm's clients have access to a full suite of behavioral health options in a telehealth app, eliminating problems with access to care and breaking down any stigma. Workforce training and development has also become a need among employers. RogersGray provides everything from basic employee trainings to building out comprehensive leadership development courses. Additionally, the firm guides employers to workforce training grants depending on the state where the employees are employed. Other new products include a partially funded insurance arrangement that delivers substantial savings to small and midsized companies that otherwise would face double- digit premium increases. The firm's new pharmacy consulting practice, meanwhile, offers a full spectrum of cost-containment strategies, while a comprehensive telehealth solution provides primary care, behavioral health and specialty care. In addition to serving its clients, RogersGray is committed to building relationships in new markets and bringing in talent from diverse backgrounds. The firm offers internships and mentorship programs that provide a positive learning experience for both college graduates and newcomers to the industry. In Connecticut, the firm is partnering with the University of Hartford to create opportunities for internships and mentoring. "We hope to bring a positive and new perspective to the next generation of insurance advisor professionals," Guinn says. In a world where employers have options when shopping for benefits, RogersGray, a Baldwin Risk Partner, stands out by prioritizing its stakeholders, investing in long-term strategies and providing innovative solutions now and in the future. Your Partner for Quality, Comprehensive Benefits Address: 430 New Park Ave., Suite 101 PMB 183 West Hartford, CT 06110 Phone: (860) 968-2823 Fax: (877) 816-2156 Website: www.rogersgray.com Product or Service: Employee Benefits and Human Resource Consulting Top Executive: Trevor Baldwin, CEO Monica Guinn is a senior advisor with RogersGray, a Baldwin Risk Partner.