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n e w h a v e n b i z . c o m | M a y 2 0 2 3 | n e w h a v e n B I Z 7 Building Ideas That Work... Contact us at 860.482.7613 or visit us at BorghesiBuilding.com 2155 East Main Street Torrington, Connecticut 06790 © 2011 BlueScope Buildings North America, Inc. All rights reserved. Butler Manufacturing ™ is a division of BlueScope Buildings North America, Inc. Borghesi Building & Engineering Co., Inc. will guide you in defining your project goals, help analyze your prospective property and provide a realistic budget. For more than 80 years, Borghesi Building & Engineering Co., Inc. has provided quality and reliability with design and energy efficient construction. With an attractive design, it presents to your customers a comfortable relaxing environment to help promote sales. You will appreciate the quality your facility presents. Brancati said, adding that the soda brand developed a loyal fan base in Connecticut thanks in large part to the state's famous pizza scene. With brands like Pepe's and Modern Apizza car- rying the beverages in their locations statewide and beyond, Foxon Park has become almost synonymous with New Haven pizza. Modern, for example, has partnered with Foxon Park since 1934, according to William Pustari, who manages and cooks at Modern Apizza in New Haven. "at relationship stems back as far as my family has been with Modern," he said, adding that the piz- zeria only serves Foxon Park soda to support another local business. With two long standing legacies of serving Con- necticut residents, Pustari said the two businesses meshed perfectly as his family tried to provide their customers with an authentic mom-and-pop-shop experience. "ere's a lot of attention on New Haven pizza right now, and we try to stay as grounded to our roots as possible, and (Foxon Park is) a big part of that," he said. Adding hard sodas to the Foxon Park offerings adds another layer to that experience, according to Pustari. He thinks expansion into alcoholic beverages will be a hit with his long standing customers who grew up on both brands. "(For those customers) it's like wow, this brand is a lot more intertwined in my life and other people's lives who grew up on it because it's not just the soda now," he explained. "It's not like they're really stray- ing away from the taste of their brand, which is the toughest part when you bring a new product line in." at local support has paid off in the long run as Foxon Park has branched out and onto shelves of several grocery stores over the years. According to Brancati, the company's products are on the shelves of nearly 100 Stop and Shops, 50 Big Y's, and several other stores throughout the state. Foxon Park has also made its way to other states with the help of expanding brands like Pepe's, which has locations in Florida, Massachusetts, New York, Maryland, Rhode Island and Virginia. Despite the significant support locally, building a similar appeal outside of Connecticut has been a struggle, according to Brancati. "Around here, our name thrives because they know it's a good product, and it's in their face all the time," Brancati said. "When we start branching out into dif- ferent states and areas, our name really doesn't mean anything." He has tried to improve brand awareness and appeal by visiting food shows and grocers out of state while also relying on connections with expanding pizza brands and restaurateurs to get people to try the local guy. "If you put us against Coke or Pepsi around here, people are going to buy us," he said. Overall, Brancati notes that Foxon Park has its sights set on growth. He said the company wants to start shipping its soda overseas to different countries and getting them on the shelves of major box stores like Costco and BJ's. n Foxon Park manufactures sodas in an assortment of flavors, from white birch to root beer to ginger ale.

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