Worcester Business Journal

wbjournal.com | March 6, 2023 | Worcester Business Journal 23 ROCG - Shepherd & Goldstein Consulting Group, LLC Co-authored by Terry Shepherd of Worcester's S&G LLP - Business Consultants and Certified Public Accountants Based on more than 45+ years experience working with business owners, this book is practical and inspirational - and highly recommended. 617-412-4640 • americas.rocg.com Inspiring Owners to REACH THEIR GOALS A real-world road map to help business owners create a successful plan for business and personal success, this book includes case studies and stories that will ring true with other business owners. Amazon Best Seller! 5.0 out of 5 stars - Vine Voice, Amazon Verified Purchase "Drawing from their years of experience, authors Shefer and Shepherd offer practical advice and steps that are necessary for owners of businesses to take in order to achieve 'The Graduate Level of Business Ownership.' The book is written in a way that inspires business owners to take a different perspective on strategizing and planning. Anyone looking to have an inspiring, and individually empowering experience should read this book, in my opinion. The pearls of wisdom you take away from reading this book could potentially change the way you do business and live your life. Highly recommended." For a Free No-Obligation Meeting contact Terry directly at terence.shepherd@rocg.com or Matt Allison at matt.allison@rocg.com H A L L O F F A M E F O C U S gradual growth. In the 12 years since he came on board, Bay State has nearly doubled in size, from $257 million to $512 million in assets. For Alden, it was important the growth didn't come at the expense of a personal touch. Bay State has kept up with the times, ensuring customers can do their banking online on their phones, but when they call with questions, a real person still picks up the phone. "When you have a problem, you want to get to a human being," Alden said. "We've talked about the capacity to change that, but that's not who we are." A personal touch can be especially helpful for young people, who may be in the early stages of learning about financial matters, from the value of saving to the basic mechanics of writing a check. To help with this, Bay State Savings has a branch at Auburn High School and partners with Quinsigamond Community College and Worcester State University. is helps teenagers and young adults get a foothold in their personal finance and creates lifelong customers for the bank. "People tend to keep that first bank account," Alden said. e bank, and Alden himself, are involved in local institutions. Employees participate in frequent community service projects like planting trees at New England Botanic Garden at Tower Hill in Boylston. Alden is a board member and treasurer of Mechanics Hall, the Worcester concert venue. He's been part of the Worcester Business Improvement District since its foundation in 2018 and is the treasurer of that organization as well. Among other service work, Alden participates in the annual CEO Soak, benefitting the ALS Association by agreeing to be dunked in a tank of water, in order to raise money for the nonprofit. "It's a fun way to give back," Alden said. "A very chilly way to give back, but a fun way." W "He represents what Worcester's all about: looking after each other." William Fay II, vice president of Fay Brothers, Inc. and chair of the Bay State Savings Bank board of directors

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