26 Worcester Business Journal | October 31, 2022 | wbjournal.com
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e team is planning 10 different
Heritage Nights to celebrate different
cultures, in addition to its Los Wepas
de Worcester program celebrating
0
20%
40%
60%
80%
100%
4/12 5/1 6/1 7/4 8/2 9/1 9/25
Game's attendance as % of Polar Park's capacity
WooSox attendance, as % of Polar Park's capacity
Unlike their inaugural season when the Worcester Red Sox sold out Polar Park's 9,508 capacity twice, the team never reached the stadium's capacity in 2022.
However, the WooSox per-game attendance was higher in 2022, and the team averaged selling 76.7% of Polar Park's capacity for the season.
Latin American cultures.
Special event nights are another key
to driving attendance in Minor League
ballparks. e Isotopes' most attended
game in 2022 was a Breaking Bad
night featuring the stars of the popular
television show.
e WooSox are looking into
raising the cap on the number of
season tickets they will sell for the
2023 season.
"Season ticket holders are the
backbone," said Steinberg, "We're
discussing rolling out a new
rewards system for season ticket
holders in 2023."
e team implemented a cap in
its first two seasons, something
Continued from page 25
