Hartford Business Journal

HBJ091222UF

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4 HARTFORDBUSINESS.COM | September 12, 2022 e Local Lending Difference SPONSORED CONTENT omastonSB.com (860) 283-1874 T here are so many options when researching lenders for your local business, so how do you make the right decision? Many agree that the best option is actually right around the corner. In addition to offering better rates and lower fees, community banks offer something that the big banks cannot—a personal, lifelong relationship with a lender who wants to see you and your local business succeed. Why? Local banks are committed to their communities and the success of the small businesses that power their economies. Tony Valenti, Principal of Newport Realty Group has been a business customer of his community bank, omaston Savings Bank, for over ten years. "Our organization the time to get to know their customers first. In turn, they are able to offer the best loan options possible, all tailored to the customer. With a local lender, your business isn't just another one in the books. Instead, you will begin a personal relationship with lenders who want to see your business thrive, because they live here, too. When a lender holds personal relationships with their customers, what begins as a business relationship turns into a partnership. omaston Savings Bank recently began a new video series which highlights their local business customers and their functions in the community. In these "Powered By" videos, small business owners are free to discuss their origin stories, why their business is important to them, and where they see themselves going in the future. Small businesses have real people behind them, and omaston Savings Bank recognizes the importance of getting to know the person behind the business. Getting these videos out via social media has given these businesses more awareness in their communities which is just one of the ways omaston Savings Bank is putting their customers first. Local banks like omaston Savings Bank want to see their local businesses succeed. Not just now, but in years to come. Whether your business is large or small, just starting out or well- established, your bank around the corner will be there for you every step of the way. omaston Savings Bank has no plans to leave or allow future growth to uproot them from their community. ey remain committed to their mutual corporate structure because they believe it provides the best path forward to serving individuals, families and business for many more generations. at's why they were named a top 10 SBA lender in the state of Connecticut in 2022. Your business was created here, in your community, so don't settle for anything less than your local community bank for all your lending needs. is relationship and commerce driven, nimble in everything we do. We take pride in doing what we say, and not missing opportunities. We find that omaston Savings Bank mirrors these same objectives which are supported by the Bank's superior management team, its lenders, and their continued operation as a community bank". Community banks like omaston Savings Bank recognize that local businesses take their dealings personally, which is why local lenders take

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