Issue link: https://nebusinessmedia.uberflip.com/i/1469633
Culturally relevant Wilson Camelo is the president and chief marketing officer for Camelo Communications, a Hartford-based marketing and communications company he founded nine years ago that works with businesses to reach more diverse audiences. He said there is an opportunity and need for ethnic media outlets. "A lot of the Hispanic population coming into Connecticut is coming from other countries, not just Puerto Rico," Camelo said. "It continues to be a growing market and we are seeing big growth from central and south America. When you think of Spanish-language papers, you are talking primarily about [readers] who are older or newer arrivals and Spanish dominant." Camelo said Barcikowski "has done a great job in the Polish community covering the news and being credible. If he takes the same approach with his new paper, he can be successful." "You need to be relevant and culturally relevant," Camelo said. "You need to provide news not just for the general market in Spanish, but that covers Hispanic issues and issues of interest to that community." In addition, Camelo, whose firm is working with Hartford HealthCare on outreach to the Hispanic community, said there are plenty of advertisers for the growing Spanish-speaking market. "More and more businesses are realizing the value of reaching the Hispanic consumer," Camelo said. "Businesses will continue to do that even as whites are slowly becoming the minority group and will be the minority group in this state and in the country in 2042." Richard Hanley, a media expert who is an associate journalism professor and co-director of sports studies at Quinnipiac University, said ethnic media have been part of the journalistic landscape for well over 100 years, including in Connecticut. Hanley said reaching first- and second-generation Spanish- speaking residents in their own language with news they can use is a powerful tool that can attract advertisers. "Businesses want to reach specific communities and ethnic newspapers are a vehicle to reach them," Hanley said. In terms of future growth, Barcikowski said he'd like to eventually launch La Vision in other markets. "I wouldn't mind if it followed the White Eagle model," he said. "I am confident we will grow, and I disagree with those who say people do not read newspapers anymore. I believe there is a strong demand for news that is not readily available elsewhere and that papers that produce such content can grow." Darek Barcikowski is a New Britain-based ethic newspaper publisher. In the photo, he's holding the inaugural issue of La Vision, a Hispanic newspaper. PHOTO | CONTRIBUTED www.borghesibuilding.com Wittmann Battenfeld, Torrington, CT Napoli Retail, Southington, CT Nufern, East Granby, CT Windsor Marketing Group (WMG), Suffield, CT The Belknap White Group, Hartford, CT Since 1942, The Single Source Construction Firm Since 1942, our goal has been simple: To provide our clients with complete design, planning and construction services for commercial, industrial and retail buildings. Based on years of experience, we're price competitive and offer high quality. When the strictest attention to detail is critical to your success, you can always count on Borghesi to deliver. From concept to occupancy, Borghesi is your single source. 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AKDO, Bridgeport, CT Stevens Manufacturing, Milford, CT Building Ideas That Work … www.borghesibuilding.com Nufern, East Granby, CT Windsor Marketing Group (WMG), Suffield, CT The Belknap White Group, Hartford, CT 1942, The Single Source Construction Firm Since 1942, our goal has been simple: To provide our clients with complete design, planning and construction services for commercial, industrial and retail buildings. Based on years of experience, we're price competitive and offer high quality. When the strictest attention to detail is critical to your success, you can always count on Borghesi to deliver. From concept to occupancy, Borghesi is your single source. Contact us at 860-482-7613 or visit us on the web. Stevens Manufacturing, Milford, CT Building Ideas That Work … www.borghesibuilding.com © 2011 BlueScope Buildings North America, Inc. All rights reserved. Butler Manufacturing™ is a division of BlueScope Buildings North America, Inc. 2155 East Main Street • Torrington, Connecticut 06790 Wittmann Battenfeld, Torrington, CT Napoli Retail, Southington, CT Nufern, East Granby, CT Windsor Marketing Group (WMG), Suffield, CT The Belknap White Group, Hartford, CT Since 1942, The Single Source Construction Firm Since 1942, our goal has been simple: To provide our clients with complete design, planning and construction services for commercial, industrial and retail buildings. Based on years of experience, we're price competitive and offer high quality. When the strictest attention to detail is critical to your success, you can always count on Borghesi to deliver. From concept to occupancy, Borghesi is your single source. Contact us at 860-482-7613 or visit us on the web. AKDO, Bridgeport, CT Stevens Manufacturing, Milford, CT Building Ideas That Work … www.borghesibuilding.com © 2011 BlueScope Buildings North America, Inc. All rights reserved. Butler Manufacturing™ is a division of BlueScope Buildings North America, Inc. 2155 East Main Street • Torrington, Connecticut 06790 Wittmann Battenfeld, Torrington, CT Napoli Retail, Southington, CT Nufern, East Granby, CT Windsor Marketing Group (WMG), Suffield, CT The Belknap White Group, Hartford, CT Since 1942, The Single Source Construction Firm Since 1942, our goal has been simple: To provide our clients with complete design, planning and construction services for commercial, industrial and retail buildings. Based on years of experience, we're price competitive and offer high quality. When the strictest attention to detail is critical to your success, you can always count on Borghesi to deliver. From concept to occupancy, Borghesi is your single source. Contact us at 860-482-7613 or visit us on the web. AKDO, Bridgeport, CT Stevens Manufacturing, Milford, CT Building Ideas That Work … Wittmann Battenfeld, Torrington, CT Napoli Retail, Southington, CT Nufern, East Granby, CT Windsor Marketing Group (WMG), Suffield, CT The Belknap White Group, Hartford, CT Since 1942, our goal simple: To provide our complete design, planning construction services industrial and retail on years of experience, competitive and offer When the strictest attention is critical to your success, always count on Borghesi From concept to occupancy, is your single source. AKDO, Bridgeport, CT Stevens Manufacturing, Milford, CT Building Ideas That Work … Wittmann Battenfeld, Torrington, CT Napoli Retail, Southington, CT Nufern, East Granby, CT Windsor Marketing Group (WMG), Suffield, CT The Belknap White Group, Hartford, CT Since 1942, The Single Source Construction Firm Since 1942, our goal has been simple: To provide our clients with complete design, planning and construction services for commercial, industrial and retail buildings. Based on years of experience, we're price competitive and offer high quality. When the strictest attention to detail is critical to your success, you can always count on Borghesi to deliver. From concept to occupancy, Borghesi is your single source. AKDO, Bridgeport, CT Stevens Manufacturing, Milford, CT Building Ideas That Work … Wittmann Battenfeld, Torrington, CT Napoli Retail, Southington, CT Nufern, East Granby, CT Windsor Marketing Group (WMG), Suffield, CT The Belknap White Group, Hartford, CT Since 1942, The Single Source Construction Firm Since 1942, our goal has been simple: To provide our clients with complete design, planning and construction services for commercial, industrial and retail buildings. Based on years of experience, we're price competitive and offer high quality. When the strictest attention to detail is critical to your success, you can always count on Borghesi to deliver. From concept to occupancy, Borghesi is your single source. AKDO, Bridgeport, CT Stevens Manufacturing, Milford, CT Building Ideas That Work … 12 HARTFORDBUSINESS.COM | June 6, 2022