Worcester Business Journal

12 Worcester Business Journal | May 16, 2022 | wbjournal.com BY ALEXANDER MACDOUGALL WBJ Staff Writer J ia Jia Ye is looking to redefine treatment for children on the autism spectrum. e co-founder and CEO of Springtide Child Development, Ye attended the April 23 opening of the care center's newest location in Shrewsbury, one of two locations opened in Massachusetts. Give a little bit about your background, and what made you get into the health - care field. I've been in health care for about 20 years. When I was a lot younger, I started thinking I was going to be a physician, and then pretty soon what I realized was I loved thinking about health care in a more sort of scaled, systematic way. I started off first in the finance world, always focused on healthcare clients and then moved over to building really innovative healthcare companies around 2010. For me, my personal passion is around creating great customer experiences in health care. is comes from initially wanting to be a doctor, seeing how people get a ton of value from going through the healthcare system, but the experience is really horrible. It's amazing what clinicians are able to do day to day, to serve others and to help people, but most people come away feeling confused, come away feeling scared, feeling like there's a huge cost burden they don't understand. ey're tossed between one provider to their insurance company to the lab, so it's just incredibly stressful overall for people. at's the thing that's always been driving me within health care, because what clinicians do is super amazing. What I'm passionate about is creating that experience allowing customers to actually enjoy all the great things they get from the healthcare system. How did Springtide come about? We started Springtide about two years ago, first in Connecticut, and my first encounter with autism actually was when I was a kid. I grew up in Salt Lake City, Utah, and at the time, there were literally zero therapists in the entire state. We had a very close family friend who had a kid with autism, and I remember distinctly how overwhelming it was, how much work it required. ey would fly their therapist from Boston to Salt Lake City every single month for therapy, and it was really impactful. My whole career, I thought this is where I want to go. But it was recently when I started to look back into autism, and I discovered that even though so much progress has been made, you can find therapists, but parents still wait six months to a year to access care. It's still incredibly expensive and confusing. And they oen don't know where to go for care. It reminded me of all these things that Utah family had experienced. at was what really inspired me to start this and to really focus on thinking about this from the family experience. Are the behavioral methods you use at Springtide different from what is tradi - tionally done for children on the autism spectrum? e first thing that folks will experience when it comes to Springtide that we do really differently is we focus on the entire kid, so a 360 kind of perspective around that kid. A lot of times when kids will go into therapy, they'll get really point solutions. ey may go to an applied behavioral analysis therapist or a speech therapist or an occupational therapist or they'll go to their gastrointestinal doctor, and everyone is really focused on just one narrow sliver of it. is is really tough because kids with autism have huge, sort of complicated, intricately woven conditions that impact each other, so kids with autism tend to have very high rates of medical conditions like neurology, sleeping, and feeding issues. ey tend to have very high mental health conditions as well and very high neurobiological conditions. And so all of these things actually come into play in who that child is and understanding the best way to work with that child to get great outcomes. e other thing different in our practice is that we're really focused on working with the families to achieve Providing 360-degree care A new autism service provider in Shrewsbury seeks to differentiate itself by helping patients identify and achieve their long-term goals F O C U S S M A L L B U S I N E S S J i a J i a Y e Co-founder & CEO Springtide Child Development Locations: Shrewsbury, Dedham; Trumbull, Ridgefield, and West Hartford, Conn. First centers: Launched 2020 Ye's previous companies: Oscar Health Insurance in New York City, One Medical Group in New York City Ye's education: Bachelor's degree in economics from Harvard University; MBA and master's degree in public health from University of California, Berkeley PHOTO | COURTESY OF SPRINGTIDE CHILD DEVELOPMENT

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