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W W W. M A I N E B I Z . B I Z 5 A P R I L 1 8 , 2 0 2 2 Copyright 2022. All rights reserved. Mainebiz® (ISSN# 1530-0749) is published bi-weekly 29 times a year, including special issues published in July, September, October and December by New England Business Media LLC. Periodicals postage paid (USPS# 018-715) at Port land, ME and at additional entry points. Postmaster: Please send changes to: Mainebiz, PO Box 330, Congers, NY 10920-0330. Annual subscriptions are available for $72.00 and include Fact Book and Book of Lists. To subscribe, please visit our website at www.mainebiz.biz, email mainebiz@ cambeywest.com or call our circulation department at 845-267-3008. Mainebiz® accepts no responsibility for unsolicited manuscripts and in general does not return them to the sender. 3 Viewpoints Editor's letter plus Top 10 22 How To Answer the phone with pizzazz — and get the 'Yes' 23 On the Record Hüga Heat founders created a battery-powered, heated seat 24 In Short Newsworthy people and performances 26 The List Maine's largest hotels B U S I N E S S M A I N E I N E V E RY I S S U E 6 How Maine's craft breweries stack up nationally 7 Credits & Debits 8 UMaine Augusta's new president will start in August 9 Ask ACE How can we test our assumptions before innovating new products? 10 Biz Money As customers switch to apps, banks look for new ways to provide customer service A roundup of Maine's business news 6 P H O T O / J I M N E U G E R 23 Help Maine entrepreneurs become successful along their startup journey. Mainebiz will produce a special magazine to examine the startup infrastructure in Maine and the resources available to help entrepreneurs at the various stages of their startup journey. N O T F I N A L C OV E R June 27, 2022 VO L . X X V I I I N O. V I www.mainebiz.biz Startup Hub Be a resource and a guide to our Maine entrepreneurs and business leaders today. Learn more by emailing advertising@mainebiz.biz SP ONSORED BY DEADLINE MAY 12 Helping Hospitality and Tourism Clients REVIVE AND THRIVE Led by partner and industry veteran Chris Howard, Pierce Atwood attorneys blend their legal expertise with hands-on executive and nancial experience to help address current business challenges facing owners, developers, and operators, such as securing nancing, managing debt, selling or acquiring businesses, workforce management, regulatory compliance, and real estate and leasing decisions. Pierce Atwood has helped hospitality and tourism clients implement protocols to keep their employees and guests safe, access all available state and federal loan programs, and work in tandem with creditors to maintain operations. For hospitality and tourism companies looking to hit the ground running, contact Chris Howard for e•ective, practical advice and counsel. Chris can be reached at choward@pierceatwood.com or ... MERRILL'S WHARF • ••• COMMERCIAL STREET • PORTLAND, MAINE †•‡†‡ • PIERCEATWOOD.COM Pierce Atwood. There's a reason…