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2 n e w h a v e n B I Z | A p r i l 2 0 2 2 | n e w h a v e n b i z . c o m About the author: As Vice President and Key@Work Account Manager with KeyBank, Katherine (Katie) Farrington works directly with companies' human resources personnel to design and deliver customized financial wellness programs for their employees as part of their employee well-being benefits offerings. Key@Work is available free of charge to employers and employees. For more information, Katie can be reached at : Office: 860-395-0384 Cell: 860-395-7820 katherine_farrington@keybank.com S P O N S O R E D C O N T E N T Employers: Financial Wellness Is A "Must Have" Benefit In 2022 By Katherine Farrington, Vice President and Key@Work Account Manager, KeyBank T he "Great Resignation of 2021" has left upwards of 11 million jobs open. 1 The pandemic has caused many workers to reassess their work/ life priorities and employers are finding that competitive wages are no longer enough to attract and keep talent. Human Resource teams looking to differentiate their companies in a competitive hiring market are embracing workplace flexibility and robust benefit packages to stand out to prospective candidates. One of the biggest trends for 2022: Financial Wellness benefits. Employees want financial education A 2022 VantagePoint study published by Forbes 2 found that six in ten employees say well- being benefits (financial, mental, social, physical and career) are top priorities for them, with financial and mental well-being rated the highest. Nearly a third rated financial wellness as the area they are struggling with the most, with Gen X respondents -- the so-called "Sandwich Generation" citing the struggle of juggling financial commitments for both their children and aging parents as a major stressor. A survey conducted by KeyBank affiliated Laurel Road, 3 a digital banking platform with specialized offerings for healthcare and business professionals, highlighted that younger Millennial and Gen Z workers expressed even greater concerns about their financial well-being. The survey found that 62% of young Americans feel constantly stressed about their finances. Furthermore, 79% of respondents felt they would be less stressed about their financial situation if they were further educated on how to achieve financial wellness. Most importantly, respondents identified ways to deal with their stressors, noting that having a student loan repayment plan (34%), roadmaps outlining debt repayment (41%), a better understanding of investment options (48%), and the ability to save more money (52%) would help them have their finances under control -- all items that employers can provide through a good financial wellness employee benefits program. Key@Work offers comprehensive financial wellness resources for your employees At KeyBank, we offer a complimentary service to our business clients called Key@Work. This comprehensive financial wellness program provides a unique solution to our clients and their HR/Benefits teams. While many financial institutions may partner with employers to provide banking discounts, Key@Work goes further by offering a program that takes your employee's full financial picture into consideration. Our mission is to provide financial education, tools and resources that address the full spectrum of needs across an employer's workforce demographics. KeyBank's unique approach has yielded notable results and accolades from our clients. Components of KeyBank's Key@Work program include: • Flexible educational sessions for employees to learn about financial wellness and how to take control of their finances. We offer virtual, in person and hybrid options to ensure all employees can attend. • Personalized advice that is tailored to employees' individual income levels, life stage, and financial goals. • Tools and resources that enable employees to track their spending, set budgets, create goals, and document their progress. • A full range of banking and financial products 4 that support employees' financial needs. The COVID-19 pandemic has brought financial health and wellness to the forefront and is changing the way employees are looking at their careers and workplace priorities. In today's competitive hiring market, the most successful employers are listening to those priorities and acting upon them – and one of the biggest priorities for job seekers today is financial education. Being able to offer a comprehensive set of personalized financial tools and resources shows your current and prospective workers that you are invested in their financial health and future. Let KeyBank help you enhance your well-being benefits program with employee financial resources that can attract and retain talent, improve employee engagement, and drive performance that leads to better productivity for your business. Focusing on your employees' financial health can help you attract and retain talent Banking products and services are offered by KeyBank National Association. All credit, loan and leasing products subject to credit approval. ©2022 KeyCorp. KeyBank is Member FDIC. 220315-1508958 We have fresh ideas to move your business forward. R R R 1. Job openings near record high, with 11 million vacancies - CBS News 2. https://www.forbes.com/sites/jeannemeister/2021/12/16/the-future-of-work-offering-employee-well-being-benefits-can-stem-the-great-resignation/ 3. Laurel Road Brings on Financial Therapist to Strengthen 'Mental Wealth' Initiatives | Laurel Road 4. Subject to credit approval

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