26 Worcester Business Journal | March 7, 2022 | wbjournal.com
Advertising, marketing & communications firms
Ranked by number of local staff as of January 2022
Firm
# Employees,
Local
annual gross
billings/
B2B
Marketing
Crisis
Communications
Media
plan/buy
e-commerce Analytics SEO
Sample of active clients
Head of firm/
year founded
1
Davis Advertising
1331 Grafton St., Worcester 01604
508-752-4615
ext.2223 • www.davisad.com
31
$15,000,000
• • • • • •
Honey Dew, Webster First, Yesway Stores, Edge Fitness, Lyman
Orchards, Fitchburg State Univ., NH Bancorp, LCU, American Alarm,
SpeeDee Oil,Masis, ECSB
Andrew Davis
president
1948
2
Wakefly Inc. (1)
293 Boston Post Road West, Suite
140, Marlborough 01752
508-616-2042 • www.wakefly.com
27
DND
• • • • • DND
Dean Dorazio
CEO
2002
3
3 Media Web
11 Apex Drive, Suite
300A, Marlborough 01752
508-845-8900 • www.3mediaweb.com
21
$3,400,000
• • • •
Boston Scientific, JazzHR, Beth Israel Deaconess, Rockland Trust,
Johnson Controls, Rocket Software, Covenant Health, Rand Whitney, TE
Connectivity
Marc Avila
founder
Jessica Hennessey
CEO
2001
4
CommCreative
75 Fountain St., Framingham 01702
877-620-6664 • commcreative.com
17
DND
• • • •
RSA Conference, Johnson Controls, Bose Automotive, Flooring America,
St. Mary's Bank, Guidehouse
Ashley DePaolo
president
1994
4
PENTA Communications Inc.
208 Turnpike Road, Westborough 01581
508-616-9900 • pentamarketing.com
17
DND
• • • • • • DND
Deborah Penta
CEO
1989
6
New Perspective
276 Turnpike Road, Suite
211, Westborough 01581
508-755-6797 • www.npws.net
15
$1,900,000
• • • • •
Windesco, Carbon Clean, Mass Biomedical, Seven Hills Foundation,
AccessTCA, Agrify, Living Greens Farm, Impact Consumer Products
Group, Micatu
Nathan Harris
founder & president
2004
7
Palley Advertising Inc.
100 Grove St., Worcester 01605
508-792-6655 • www.palleyad.com
12
DND
• • • • • • DND
Warren Palley
president
1982
8
Pagano Media
11 Millbrook St., Worcester 01606
508-595-9200 • www.paganomedia.com
10
DND
• • • • •
Adcole Corp., Esler Cos., J.J. Bafaro, Igloo Software, Massachusetts
Maritime Academy, Patient Ping, Renewal by Andersen, R.H. White
Construction
Kathleen Pagano
CEO
1984
8
Rainier Communications
287 Turnpike Road, Westborough 01581
508-868-5892 • www.rainierco.com
10
DND
• • •
Analog Devices, AMD, Orbotech, NXP, Codefresh, OnwardMobility, Velox,
NexWafe, American Solar, Cognyte, MeaTech, NutriFresh, SPARK Micro
Stephen Schuster
CEO
1993
8
Surabian Advertising
42 Lake Ave., Worcester 01604
508-792-0650
10
DND
• • • • Park 'n Shop, Goretti's and Donelan's Supermarkets, Reliant Medical,
Diane Connor O'Packi
general manager
1972
8
Vision Advertising
367 West Main Street, Suite
D, Northborough 01532
508-754-3643 • www.vision-
advertising.com
10
DND
• • • • •
Midstate Mold & Engineering, Salem Cross Inn, TJ Woods Insurance,
New England Disposal Technologies, Cabot's Ice Cream
Julia Becker Collins
COO
1999
Source: Each firm via survey. If you would like to be surveyed for this or other lists, please contact lead researcher, Timothy Doyle.
(1) Did not respond to 2022 survey. Data from 2021.
-Compiled by: Timothy Doyle, tdoyle@nebusinessmedia.com
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