wbjournal.com | February 21, 2022 | Worcester Business Journal 13
ARCHITECTURE | PLANNING | DESIGN INNOVATION
50 Speen Street, Ste 300, Framingham, MA 01701
Photo: © Keitaro Yoshioka
617-467-3119 MATZCollaborative.com
CREATIVE SPACES FOR
LEARNING, GROWING AND SUSTAINING
BOB
A W A R D S
B E S T O F B U S I N E S S
Please join us for an enchanted
evening of networking and
celebration as we toast the 2022
Best of Business Award Winners
Masks are welcome for this Masquerade
themed party. Prizes for the most creative!
March 10, 2022
Beechwood Hotel, Worcester • 5:00-7:00PM
Cost: $45 Pre-registration required.
Supporting Sponsor
ROCKLAND TRUST BANK
Presenting Sponsor
There's no disguising
the Best of Business!
www.wbjournal.com/
BOBawards
would-be entrepreneurs, believing the
only bad business idea is the one a per-
son chooses not to pursue.
"Because what's the worst thing you
could do?" Astrella asked. "You could
fail."
is kind of restlessness, as well as be-
lief in personal perseverance, seems to be
playing a not insignificant role in work-
ers' decisions to launch small businesses.
Although difficult to quantify, uncer-
tainty around the pandemic took a toll
not just on hiring managers and bosses,
but on employees, as well. Many have
found themselves arguing for increased
benefits, wages, or general workplace
flexibility. And one place to get that, for
many, is in a company of their own.
Continued from page 11
Running Rocco's has become a family affair. (From left) Kerri Astrella and her father Joseph
Astrella and brother Vinny Astrella pose at the company's Worcester grand opening.
W
PHOTO/MATT WRIGHT
