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W W W. M A I N E B I Z . B I Z 23 N OV E M B E R 2 9 , 2 0 2 1 F O C U S B A N K I N G / F I N A N C E / I N S U R A N C E e idea has many names — includ- ing "sustainable investment," "impact investment," "values-based investment" and "environmental, social and gover- nance (ESG) integration" — each with slightly different parameters. But in general, it can be said that interest in sustainable investing has accelerated over the last decade. "It's similar to consumers choosing where to shop," says Michael Moore, a senior advisor and chief investment offi- cer with Bigelow Investment Advisors in Portland. "Where do you want to spend your money? It's that same sort of desire, to say, 'How do I want to invest my money? I want to align that more with my values.'" Spectrum of goals When thinking about standard invest- ment, all investors have preferences that define, for example, how much risk they're willing to take, what type of return they want to get and the length of their investment horizon. "No matter what type of investment approach you have or what investment style you have, those are common ele- ments in any sort of investment analy- sis," says Moore. Sustainable investing goes further, integrating a spectrum of goals defined by the investor's personal philosophy. Broadly speaking, says Moore, those goals fall into three categories: 1. Values-based investment is rooted in an organization's or individual's ethical values and has less to do with financial return than with the fulfill- ment of a mission based on ethical, religious, environmental, social or other values-based convictions. Investors might avoid companies that conflict with their convictions. "It's probably the oldest type of sustainable or responsible investing," says Moore. "It remains prevalent." 2. Impact investing is commonly defined as generating a positive, social or environmental outcome, in addition to a financial return. e It's Time to Take Command #DCTakeCommand " Clark Insurance's strong growth is supported by what our people are learning in Dale Carnegie classes. " — Jeff Shaw A family-owned business @dale.carnegie.maine / Dale Carnegie Maine / @dalecarnegiemaine maine.dalecarnegie.com / maine@dalecarnegie.com / 207.775.DALE (3253) Are your employees fully engaged? Could your productivity improve? Mention this ad for a free Business Improvement Discussion. contactDCmaine.com ME, MA, FL | HALEYWARD.COM | 207.989.4824 100% EMPLOYEE OWNED. HELPING BUSINESSES & COMMUNITIES GROW & THRIVE SINCE 1978 Civil Engineering Architectural Design Structural Engineering Mechanical Engineering Electrical Engineering Surveying Environmental Engineering Industrial Hygiene Environmental Compliance Geology Natural Resources Environmental Investigation 2021 C O N T I N U E D O N F O L L OW I N G PA G E » I think there's a growing desire among investors to have their portfolio align with their interests. — Michael Moore Bigelow Investment Advisors

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