StuffMadeinMA.com • 2 0 2 1 • S T U F F 19
as part of its consumer strategy.
These partnerships are just one piece of Vibram's sustainability
policy which has been part of their mission from day one,
especially with the company's connection with nature and outdoor
activities.
"We're really focused on sustainability because it is something
that Vibram believes and has believed in for a really long time.
Vibram introduced its first recycled rubber compound in 1994
then reformulated it in 2007 and partnering with brands like
Timberland, Patagonia, and Burton, we've been selling EcoStep
ever since," Anastasi said.
The company's sustainability reflects the values of Millennials
and Gen Z consumers, who are often more conscientious
purchasers who are voting with their pocketbooks for products and
brands with a credible, sustainable story, he said.
The ability to create specialized designs and rubber compounds
allows Vibram to create an endless array of solutions for customers.
For example, its slip resistant tread design combined with its heat
resistant rubber compound is used by workers on oil rigs while its
Fivefinger footwear is lightweight yet focused on grip for
watersports and trail running.
"If you can think of a footwear segment, Vibram is probably
there providing a performance solution to focus on grip, traction,
and durability," Anastasi said.
S
Vibram markets
Market segment % of Vibram sales
Sport & outdoor 50%
Safety 30%
Lifestyle 10%
Aftermarket 10%
Source: Vibram
Vibram partners with brands like Vans, Ugg, Timberland, Patagonia, and
Burton.
P
H
O
T
O
|
S
L
O
A
N
E
M
.
P
E
R
R
O
N
A checking account
designed to help your
business thrive.
Learn more about our
Entrepreneur Checking today.
28 Franklin Street, Worcester, MA
baystatesavngsbank.com
