Worcester Business Journal

October 11, 2021

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wbjournal.com | October 11, 2021 | Worcester Business Journal 3 Editor, Brad Kane, bkane@wbjournal.com Senior Staff Writer, Monica Benevides, mbenevides@wbjournal.com (Manufacturing, higher education, diversity & inclusion) Staff Writers Katherine Hamilton khamilton@wbjournal.com (Real estate, health care) Sloane M. Perron perron@wbjournal.com (Banking & finance) Editorial Interns Devan Greevy, dgreevy@wbjournal.com Contributors Susan Shalhoub, Livia Gershon Photgraphers Matt Wright, Edd Cote Lead Researcher, Timothy Doyle, tdoyle@nebusinessmedia.com Research Assistant, Heide Martin, hmartin@nebusinessmedia.com Production Director, Kira Beaudoin, kbeaudoin@wbjournal.com Art Director, Mitchell Hayes, mhayes@wbjournal.com Senior Accounts Manager Christine Juetten, cjuetten@wbjournal.com Senior Special Accounts Manager Mary Lynn Bosiak, mlbosiak@wbjournal.com Marketing & Events Manager Kris Prosser, kprosser@wbjournal.com COO, Mary Rogers, mrogers@nebusinessmedia.com Accounting Assistant, Rae Rogers, rrogers@nebusinessmedia.com Account Receivable Specialist, Patty Harris, pharris@nebusinessmedia.com Human Resources, Jill Coran, jcoran@nebusinessmedia.com Director of Audience Development, Valerie Clark, vclark@nebusinessmedia.com Operations Assistant, Leah Allen, lallen@nebusinessmedia.com Publisher, CEO, Peter Stanton pstanton@nebusinessmedia.com Associate Publisher, Mark Murray mmurray@wbjournal.com President, Tom Curtin tcurtin@hartfordbusinessjournal.com Worcester Business Journal (ISSN#1063-6595) is published bi-weekly, 24x per year, including 4 special issues in May, September, October, and December by New England Business Media. 172 Shrewsbury St., Worcester, MA 01604. Periodicals postage paid at Worcester, MA. Copyright 2021. All rights reserved. Postmaster: Please send address changes to: Worcester Business Journal, PO Box 330, Congers, NY 10920-9894. Subscriptions: Annual subscriptions are available for $60.00. For more information, please email wbjournal@cambeywest.com or contact our circulation department at 845-267-3008. Fax: 845.267.3478 Advertising: For advertising information, please call Mark Murray at 508-755-8004 ext. 227. Fax: 508-755-8860. Worcester Business Journal accepts no responsibility for unsolicited manuscripts or materials and in general does not return them to the sender. Worcester Business Journal 172 Shrewsbury Street, Worcester, MA 01604 508-755-8004 tel. • 508-755-8860 fax www.wbjournal.com Worcester Business Journal WBJ B ack in August, "e Daily" podcast from the New York Times did a dive into a grow- ing labor shortage in America, interviewing employers and employees in the restaurant industry, in an attempt to humanize a problem oen characterized by labor counts, percentag- es, and dollar amounts. In the first half of the episode, the em- ployers laid out the reasons for why they thought workers weren't coming back. While their thoughts were comprehensive, the overall sentiment is people were lazy, spoiled by the government stimulus, and uncaring of the consequences laid at the feet of hard-working business owners. e second half of the episode, with the workers, revealed this to be both true and utterly false. In a particularly poignant anecdote, a former cook who worked in high-end restaurants described how he labored 80 hours a week for about $35,000 a year. When the coronavirus pandemic caused him to lose his job and stay home, he spoke of how he and his girlfriend would go on long walks together; he found new hobbies; started eating, sleep- ing, and exercising regularly again; and re-discovered his love of cooking. Yes, he didn't want to go back to his old job, but no reasonable person would argue his old life fulfilled him the way his new one did. In her story "Fair wages" on page 8, Se- nior Staff Writer Monica Benevides writes about one aspect of this labor shortage Central Mass. employers are already dealing with: rising labor costs. To entice people back to work, employers are taking a hard look at what quality of life their wages provide employees, particularly in industries with high demands like hospi- tality and health care. is is poignant in communities like Worcester with a rising cost of living and high poverty rates. Employee salaries are always going to be determined by a company's revenue and the workers' value to the business mission. Yet, the employer is the one who determines that value. As more people are re-evaluating their lives in the wake of the pandemic, that value determination can no longer be a simple function of industry standards and an employee's experience. Now more than ever, companies must consider what quality of life they are providing their workers. at doesn't mean entry-level workers will command execu- tive-level salaries, but maybe a slice of the wage pie previously slated for the executive level will be spread out more evenly. – Brad Kane, editor What quality of life do you provide? N E W S & A N A LY S I S 4 Central Mass. In Brief 13 Focus on Outstanding Women in Business 27 The List: Top woman-owned businesses 28 Know How 29 Column: Outside the Box 30 Movers & Shakers 31&32 Photo Finish 33 Opinion 6 Crossroads As the face of Hopedale's downtown transforms, a tiny town grapples with its future. 34 UMass Memorial's insurance plans Mary Hsieh, CEO of UMass Advantage, sits down with WBJ for a Q&A on the effort by UMass Memorial Health to launch its own health insurance for Medicare-eligible patients. 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