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W W W. M A I N E B I Z . B I Z 9 S E P T E M B E R 2 0 , 2 0 2 1 first-ever fixed-place magnetic resonance imaging system as well as an addition to the hospital to house the equipment. Guard unit unveils 'readiness center' e Maine Army National Guard unveiled a new, $18 million readiness center in Presque Isle. e 44,000- square-foot center replaces the 185th Engineer Support Company's former site in Caribou. It includes training rooms, a full-service kitchen, assembly hall, classroom space and maintenance bay. It will be available for community use through the Maine Army National Guard's armory rental program. e readiness center will house 75 of the unit's 100 soldiers, with others based in Houlton. Devoe Construction, which is based in Bring Your Vision HammondLumber.com Hammond Lumber Company has been helping Maine homeowners and contractors since 1953. Today, our fourth-generation family business is one of the largest lumber and building material retailers in the Northeast. Whether you're starting new, looking to remodel, or have another DIY building project in mind, start at Hammond Lumber Company. You'll work with an experienced professional who can offer design support and make sure each stage is executed seamlessly. With your vision and our knowledge, together we'll build something great. Get started in any of our 21 locations throughout Maine. SP ONSORED BY A panel of six Maine CEOs will each share 10 ideas that other CEOs and business executives can learn from. Each speaker will be given 8 minutes to present and expound on their 10 ideas. The presentations will cover everything from how to successfully run and operate a business, to effective ways to motivate and manage people. Enjoy real insights, real fast, that can help business owners and other innovators become more successful. 60 IDEAS IN 60 MINUTES MEET THE PANEL S TAY TU NED FOR M OR E PANELI S TS Joan For tin Yellow Light Breen Liz Cotter-Schlax David Greene REGISTER TODAY AT MAINEBIZ.BIZ/CEO21 October 20 / 8:30–10:30am The Westin Por tland Harborview The Association for Consulting Expertise (ACE) is a non-profit association of independent consultants who value "Success through Collaboration." The public is welcome to attend its regular meetings to share best practices and engage with industry experts. For more information go to www.consultexpertise.com. Priscilla Hansen-Mahoney is founder of Blazing Trails Coaching, a business management consulting firm in South Portland, and is ACE's immediate past president. She can be reached at priscilla@blazingtrailscoaching. com is founder of Blazing Trails Coaching, a business management consulting firm in South Portland, and is ACE's immediate past president. She can be reached at priscilla@blazingtrailscoaching.com A S K AC E B y P r i s c i l l a H a n s e n M a h o n e y , B l a z i n g T r a i l s C o a c h i n g Q: I downloaded an image for my blog from a site offering it for free, only to learn that the site had stolen it. I immediately removed the image, but the lawyer's letter notifying me of the infringement demanded that I pay a significant amount of money. What do I do? ACE Advises: Something similar happened to me. It was particularly distressing because the blog page with the image received fewer than 50 clicks in a five-year period (some of them mine) and the demand arrived when my business was at a low ebb due to COVID-19. We settled for less than 10% of the demand, but agreed not to name the parties, the amount of the settlement, or identify the image. I can, however, tell you this: The worst thing you can do is leave the image up. Take it down immediately, and research later. If you were tricked into believing that your use of the image was authorized, you are an innocent infringer. Under copyright law, a copyright holder can seek statutory damages ranging from $750 to $30,000, even from an innocent infringer. A court can lower the award to as low as $200. The statutory damages for an intentional infringer are much higher. Copyright enforcement organizations crawl the internet looking for stolen images and then pursue the people who posted them. If one of these organizations finds an unlicensed image on your website, the organization's attorney may send you a demand letter like the one I received. Some of these organizations play hardball. If you perform a Google search on the words "copyright troll" you will learn more than you want to know about their tactics and business model. The image I used is still available on other pirate sites — for free if you believe it. For more on this topic, see "Pirated Images: Protecting Your Digital Content, Part II" at consultexpertise.com/ blog/11017840 @ N O R T H E R N & E A S T E R N

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