Issue link: https://nebusinessmedia.uberflip.com/i/1383836
DAY 1, SESSION 2: MADE IN MASSACHUSETTS: A CONVERSATION WITH CANNABIS PRODUCT MANUFACTURERS This panel will introduce attendees to the wonderful world of Massachusetts-made cannabis products ranging from infused seltzers and ice cream to hemp-derived CBD products and AgTech innovation. Learn what's out there, where the demand is, how local businesses are manufacturing national brands, and learn what it really takes to bring a new cannabis product or cannabis-related product to market in Massachusetts and beyond. MODERATOR: Beth Waterfall, Principal, Beth Waterfall Creative, and Executive Director, ELEVATE Northeast Beth Waterfall is a cannabis business development strategist with a successful track record of helping brands and businesses grow via profitable product development, effective corporate communications, creative-yet-compliant marketing, and meaningful community engagement. She is also founder and executive director of ELEVATE Northeast Events and Education, Inc., a 501(c)3 nonprofit organization that creates education programs to help end stigma against the people who use and work with cannabis, and to foster an inclusive and compliant industry. Beth is known for effectively breaking down doors between the nascent cannabis industry and the established business community, and for brokering some of the most impactful relationships in New England cannabis. As legalization expands in new states, Beth keeps her finger on the pulse of emerging regulations and social justice efforts, and leverages her relationships and experience to benefit her clients and the greater cannabis community. Learn more at bethwaterfall.com PANELISTS: Aja N. Atwood (She/Her), CEO, Trella Technologies Aja Atwood is a former natural catastrophe risk engineer and now co-founder and CEO of an agri- tech startup, Trella Technologies Inc, focusing on modern indoor farming. She graduated cum laude from Northeastern University's College of Engineering. In 2016, Aja created the patented automated low-stress plant training system, TrellaGro LST™. Aja is a founding member of ELEVATE NE, an organization created to support the New England cannabis industry's need for education, advocacy, and networking in a professional atmosphere. She also supports Massachusetts Recreational Consumer Council (MRCC), the Cannabis Center of Excellence (CCOE) and EforAll (Entrepreneurship for All). There's plain vanilla cannabis banking, and then there's Lighthouse Biz Solutions – with all the toppings. Arriving soon – an extra sweet topping: A compliant digital payment solution for cannabis customers For more information contact Tina M. Sbrega tsbrega@gfafcu.com 978.630.5612 EQUAL OPPORTUNITY LENDER NMLS# 409460 Your Cannabis Banking Team A Subsidiary of S O L U T I O N S , L L C As the FIRST in MA to serve the recreational industry – we get it, and we're here to help. LBS provides ALL of your banking and lending needs, with added toppings such as: – Full Deposit Insurance – Serving Multi-State Operators – Business Advisory Services