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V O L . X X V I I N O. I X M AY 3 , 2 0 2 1 18 H O S P I TA L I T Y / T O U R I S M F O C U S Even if that's true, Maine restaurants and hotels face a heavy lift staffing up, with far fewer seasonal workers who normally would have been hired by now. As the clock ticks towards the key sum- mer season, that task is taking on greater urgency especially for tourism-related businesses. ey include Bar Harbor's Terramor Outdoor Resort, a 60-acre "glam- pground" seeking to add five more employees for a 42-team total as it gets ready for its first full season. In Bangor, the Hollywood Casino & Raceway's entertainment complex employs 167 and is looking to hire 50 more, using incentives like sign-on bonuses of up to $1,000. "at doesn't even really seem to be moving the needle very much either," says Kim Jenkins, director of human resources at Hollywood Casino, owned by Wyomissing, Pa.-based Penn National Gaming (Nasdaq: PENN). Hollywood Casino puts a lot of effort into job fairs, where it gives applicants live demonstrations of jobs on the gam- ing floor and makes conditional job offers on the spot when the fit is right. "We want the process to move along because otherwise we're going to lose SP ONSORED BY The Art of Reinvention! THURSDAY MAY 6 / 10:30–NOON / ONLINE MAINEBIZ.BIZ/WLF THU R SDAY, MAY 6 MOD ER ATOR MEE T OU R PA N EL IS T S Kristina Egan Tina Hewett- Gordon Stefa Normantas Clayton Spencer Melanie Tinto Whitney Waxman Mainebiz brings together a panel of women executives to provide their unique experience and perspective on leadership, discussing ideas and solutions around leading through change and reinventing your business. » C O N T I N U E D F RO M P R E V I O U S PA G E Channeling the 'Great Maine Comeback' O n a rainy Friday morning at Cape Elizabeth's Inn by the Sea, the cameras were rolling in a suite-turned- temporary film studio as Managing Director Michael Briggs touted the pluses of working in hospitality. "For me, hospitality — it's simple," he says. "You enjoy taking care of peo- ple, you enjoy caring for others … And that translates into people like me who have earned a living and taken great satisfaction from that." The interview was being recorded for a HospitalityMaine campaign designed to lure unemployed hospitality workers back to the industry, reminding them of what drew them to it in the first place. Dubbed the "Great Maine Comeback," the statewide radio, social media and digital adver tising campaign led by Falmouth-based Burgess Advertising & Marketing targets individuals age 16 to 65 with the message: "Find a job you'll love, where people love to eat and stay!" Briggs did his part to relay that mes- sage, along with the hotel's food and beverage director Shayne Conlon, before heading to Lewison on a recruiting mis- sion. Briggs hopes to tap into that city's immigrant workforce for Inn by the Sea, which employs about 75 people year- round and up to 125 at peak season. "We hope for it to be a good oppor- tunity," he tells Mainebiz upon his return. "We'll just have to work out the transportation component." P H O T O / J I M N E U G E R P H O T O / J I M N E U G E R Shayne Conlon, food and beverage director of the Inn by the Sea, films a spot for the same campaign in one of the hotel's function rooms. Michael Briggs, general manager of the Inn by the Sea in Cape Elizabeth, touts the pluses of working in hospitality during the filming of a promotional video for a HospitalityMaine campaign.

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