Hartford Business Journal

September 21, 2020 — HealthiestEmployers

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W hether telling the story of a global corporation or a regional high school, a community-based nonprofi t, professional association, higher education institution or local small business, Express Strategies helps move clients closer to achieving their goals — in policy, programs, publicity, development, membership or mission. For a specifi c short-term project or ongoing initiative, Express Strategies will "focus on your needs — no predetermined plans or answers, only custom-designed, results-oriented problem solving aimed squarely at accomplishing your communication objectives," explains Managing Principal Bernard Kavaler, who founded the Hartford-based fi rm in 2012 after a career in journalism, pu blic affairs and higher education. Express Strategies provides strategic communications and public policy consulting, with particular expertise in advocacy writing, project management and media relations and an acute understanding of the public implications of the policy decisions made by an organization. The fi rm effectively combines detail-oriented, nuts-and-bolts oversight skills with big picture, overview perspective. Advocacy writing services include subject-specifi c content, precisely in line with a client's priorities and objectives. Content development, Kavaler points out, begins with listening, and learning. The Express Strategies client roster has included the University of Connecticut and Connecticut Retail Merchants Association; Connecticut Science Center and Connecticut Center for Advanced Technology; Connecticut Economic Resource Center, Junior Achievement, Gateway Community College Foundation and Access Health CT, among many well-known names. "Express Strategies has helped us immeasurably with marketing strategy, content writing, attention to detail and personalized approach. Our company would not be where we are today without Express Strategies, noted Ali Lazowski, Founder and CEO of Bare Life. Adds Michelle Riordan-Nold, Executive Director of the Connecticut Data Collaborative: "Express Strategies provides superior public relations work… responsive, reliable, strategic, and well-connected…the best public relations fi rm I've worked with." Bringing together analytical research skills and professional interviewing techniques, Express Strategies will provide insight in communications — from media relations and advocacy writing to time-sensitive projects and more extensive coordinated campaigns. Subject-specifi c content is crafted "in a style that delivers your message effectively and effi ciently," Kavaler explains. "We bring clarity to your communication, in your voice, with impact and distinction. Because words are the catalyst for action." When particular challenges or opportunities arise, Express Strategies can take the lead in coordinating efforts to help clients reach leading media outlets. Media relations is as much art as science, and Express Strategies understands what is likely to drive media interest and attention. And should a crisis occur — Express Strategies will collaborate closely with clients to harness the expertise of the organization, keeping a keen eye on client objectives and the bottom line. "Concise, strategic and comprehensive. Able to work through complicated scenarios to elicit the best outcome," is how Devra Sisitsky, Executive Director of MakerspaceCT, describes her experience with Express Strategies. Observes Jackie Smaga, Executive Director of The Michael Bolton Charities, "Express Strategies is truly a one- stop shop of support services, able to capture the essence of our organization and always thinking ahead to next steps." The Express Strategies Collaborative has the capability to bring additional professional talent to coordinate the response to client priorities, and the fi rm has been recognized by DesignRush, UpCity, Clutch and Expertise as a top public relations agency in Hartford. Express Strategies is accredited by the Better Business Bureau, and a member of the Professional Speechwriters Association. Recognizing common interests among organizations is a core competency of Express Strategies, assisting clients in advancing relationships that can help them achieve objectives. Express Strategies can help to develop connections for specifi c projects and initiatives — formally or informally — to bring mutual benefi ts to everyone involved. And they've been known to assist organizations in seizing opportunities and navigating the nuances of complex issues. S P O N S O R E D C O N T E N T EFFECTIVE ADVOCATE FOR PUBLIC RELATIONS CLIENTS Brings proven track-record To learn more about Express Strategies, and how they may help your business, nonpro t, association or organization, visit www.express-strategies.com or email info@express-strategies.com. Bernard Kavaler " " We bring clarity to your communication, in your voice, with impact and distinction. Because words are the catalyst for action. Bernard Kavaler talks with Jackie Post of The Scoop Glastonbury at the Better Business Summit.

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