Issue link: https://nebusinessmedia.uberflip.com/i/1272257
www.HartfordBusiness.com • July 27, 2020 • Hartford Business Journal 7 "I was probably drunk by the time we finished," Santiago chuckled. "Made in America's" audience is a niche one, but the podcast is steadily getting several hundred downloads and YouTube views per episode, and clips posted to Facebook and LinkedIn get up to 15,000 clicks per episode. But the podcast, which Santiago said probably cost about $100,000 over a year to produce, isn't a revenue-genera- tor. He said he's resisted monetizing it. "I believe that givers gain," San- tiago said, but added that there have been ancillary benefits to his compa- ny. "We've been introduced to people we'd never be introduced to, it helps get the word out for IT Direct." As "Made in America" enters its second year of operation, San- tiago wants to continue working to change the perception of Connecti- cut's manufacturing industry from being seen as a dying sector to one ripe for a resurgence, he said. Tannenbaum said she thinks the show can even reach beyond people interested in the industry. "I want it to get picked up a little bit more. I think the conversations are so good that anyone can take something away from it," Tannenbaum said. "I don't see any reason why it can't be- come more mainstream." © 2011 BlueScope Buildings North America, Inc. All rights reserved. Butler Manufacturing™ is a division of BlueScope Buildings North America, Inc. 2155 East Main Street • Torrington, Connecticut 06790 Dupont Storage Systems, Bristol, CT | 2009 | 32,500 sq. ft., 46' tall • 2012 | Addition — 15,300 sq. ft. Quality Construction + Butler Manufacturing = Repeat Customers www.borghesibuilding.com Contact us at 860-482-7613 or visit us on the web. FOR SALE OR PRE-LEASE 3 "Shovel Ready" Industrial Sites - Windsor, CT WAREHOUSE - LOGISTICS - MANUFACTURING - ASSEMBLY - R&D • Zoned industrial ("I") • "Shovel ready" • All utilities at sites • Potential town and state economic incentives • Unparalleled access to Bradley International Airport and the I-91, I-84 and I-90 corridors 11 Goodwin Drive 110 Tradeport Drive 860-286-7660 www.griffinindustrial.com 775 Marshall Phelps Road 234,000 SF Abundant Trailer Parking 231,000 SF 2-sided loading 267,000 SF Approved for outside storage