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V O L . X X V I N O. X I M AY 1 8 , 2 0 2 0 4 PUBLISHER Donna Brassard EDITOR Peter Van Allen DIGITAL EDITOR William Hall SENIOR WRITER Renee Cordes SENIOR WRITER Maureen Milliken SENIOR WRITER Laurie Schreiber ADVERTISING SALES DIRECTOR Andrea Tetzlaff SENIOR ACCOUNT MANAGER Ken Hanson SENIOR ACCOUNT MANAGER Betsy VanderPloeg ACCOUNT MANAGER Matthew Carey MARKETING/OPERATIONS DIRECTOR Alison Nason CONTRIBUTING WRITER Mark Jeanneret, Jim Milliken RESEARCH DIRECTOR Timothy Doyle RESEARCH ASSISTANT Heide Martin ART DIRECTOR Matt Selva HOSPITALITY EMERITUS Zoey A division of New England Business Media LLC C E O Peter Stanton PRESIDENT Joe Zwiebel C F O / C O O Mary Rogers GROUP PUBLISHER Donna Brassard DIGITAL DIRECTOR Jan Holder C O N T E N T S Startup restarts Mission-driven pivot sparks growth spurt at two niche textile makers Thinking on their feet Restaurant owners adapt to changing times Small businesses fight the pandemic Manufacturers, distilleries, breweries restructure production 22 32 18 24 From food retail to 'etail' Ecommerce a winning recipe for Fork Food Lab, Atlantic Sea Farms 28 Derailed, but on track Five small businesses make changes to survive during the pandemic S M A L L B U S I N E S S F O C U S I N D U S T R Y T H U M B N A I L O N PA G E 1 7 ยป We love insurance so you don't have to. 800.244.6257 | clarkinsurance.com BORN to insure. P H O T O / C O U R T E S Y PA U L T Y S O N P H O T O / T I M G R E E N WAY P H O T O / C O U R T E S Y O F L A K E A N D C O 36 Maine's largest Small Business Administration loans Ranked by loan amount, fiscal year 2019 35 How to Conduct a marketing audit 38 How to Determine if you need a registered trademark Josh Sobel, left, and Chad Conley, co-owners of Ramona's 28 18 24 At Thermoformed Plastics of New England 40,000 pounds of plastic will go into 600,000 face shields. Ready-to-heat-and-eat frozen comfort food from Lake & Co. packaged for curbside pickup