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V O L . X X V I N O. I V F E B R UA R Y 2 4 , 2 0 2 0 22 WO R K P L A C E T E C H N O L O G Y Technical requirements if a business wants to reach its audience include a website unique to the podcast that has show notes, a transcript, and more, all of which help search engines key in. Marketing, including a social media strategy, is also important. Brooks says a mailing list is an abso- lute essential and listeners should be notified when an episode drops. Glynn agrees. "People have to find you. You have to get people to listen." Cross-casting is a good idea — being a guest on other podcasts and having podcasters as guests on yours. "It introduces a whole new audience to you," Marshall says. Managing expectations is another must. Campbell's clients' brief expec- tations episode tells listeners what the podcast is about and how often it will come out. "You can do one a week, or one a month," he says. "It doesn't matter what day, or how frequently, as long as you've let the audience know what to expect and stick to it." Marshall says consistency says some- thing to the audience and potential clients. "You're reliable. You're going to do what you say you're going to." Knowing the audience is also impor- tant. Some podcasts, like MEMIC's, are geared to a specific topic, and therefore, a specific audience. "e PR Maven" and "Fast Forward Maine," like many other Maine busi- ness podcasts, throw a wider net. "e most important thing is under- standing your audience," Nabokov says. "Who are you doing it for? What's important for them to learn? What can you say that benefits listeners?" Brooks, who also has a solo pod- cast, "Agents of Change," says it takes time to grow the audience, so patience is important, too. "Don't expect to make a big sale right after the first episode drops," he says. The big payoff "Fast Forward Maine" is part of a larger platform at Machias Savings that includes monthly conferences. e podcast grew out of an idea that they could provide conferences on demand, and has evolved into "What you need to know." It's become much more than what was originally envisioned, Brooks and Nabokov say. "What I enjoy the most is learning from people who are movers and shak- ers in the state," says Nabokov. "ere are opportunities that I never knew existed." Marshall, who's added podcasting to the marketing package she offers clients, says her business has a global reach it didn't before because of the podcast. But the bigger impact is personal. "It allows me to think bigger," she says. She's been in PR and marketing for three decades. "I've been doing this a long time, and doing the podcast has totally changed things. I've turned over a new leaf in my career." Maureen Milliken, Mainebiz senior writer, can be reached at mmilliken @ mainebiz.biz » C O N T I N U E D F RO M P R E V I O U S PA G E F O C U S #GoRedMaine / / mainegoredluncheon.heart.org Mike Bourque: President and CEO of MEMIC Dr. Lucy Liaw: Research Scientist at Maine Medical Center Research Institute While heart disease and stroke cause 1 in 3 deaths among women each year, we can change that because 80% of cardiac events may be prevented with education and lifestyle changes. Go Red for Women encourages both women and men to take action and change the odds! @AHAMaine L O C A L S P O N S O R S : Kimberly J. Twitchell: Maine Regional President, NBT Bank United, we can improve the heart health of all Mainers. 2020 Go Red for Women Luncheon Chair Congratulations to the 2020 Crystal Heart Honorees! Go Red for Women Luncheon / March 19 / 207.289.2394 THE WAY IT SHOULD BE 207 768.9532 ★ umpi-admissions@maine.edu ★ www.umpi.edu ★ One of Maine's Public Universities Learn in the classroom and the virtual cyber range. A hands-on program that gets you career-ready. Cybersecurity: MaineBiz_UMPI_technology-qrtr.pdf 1 2/12/2020 11:17:50 AM Rich Brooks Rich Brooks, left, of , left, of Flyte New Media Flyte New Media, and , and Yury Nabokov Yury Nabokov, , far right, marketing strategist for far right, marketing strategist for Machias Savings Bank Machias Savings Bank, , interview interview Larry Barker Larry Barker, president and CEO of the bank, for , president and CEO of the bank, for the bank's the bank's "Fast Forward Maine" "Fast Forward Maine" podcast. podcast. P H O T O / C O U R T E S Y O F M A C H I A S S AV I N G S B A N K It allows me to think bigger. I've been doing this a long time, and doing the podcast has totally changed things. — Nancy Marshall Marshall Communications

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