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n e w h a v e n b i z . c o m | J a n u a r y 2 0 2 0 | n e w h a v e n B I Z 29 Introducing the first ever Greater New Haven GIVING GUIDE newhavenBIZ October 2020 $4.95 GIVING GUIDE Nonprofit profiles from Greater New Haven Regional Philanthropic Opportunities A special publication highlighting regional Philanthropic Opportunities Call your representative or Lauren Stroud at 860-236-9998 (x137) or Lstroud@newhavenbiz.com The Greater New Haven region has a vital community of non-profit organizations that play a critical role in the quality of life in our region. Yet far too many nonprofits don't have the reach or the budget to build their brand and drive great awareness and engagement from the region's business leaders - until now. In October New Haven BIZ will debut its first ever GIVING GUIDE - which includes stories and sponsored profiles of leading non-profit organization. From social services to health care and the arts and humanities, this is a terrific opportunity for the region's nonprofits to reach an A list of potential donors in a cleanly packaged guide that readers will find both interesting and actionable. If you're a non-profit looking to raise awareness within the region's business community, make sure you've got a profile in GIVING GUIDE 2020. The Giving Guide format delivers a full page profile and a full page ad for a terrific value. STRANGE BREWS Juliano is confident the oddball names supercharge sales. "e name needs to draw the buyer in to purchase your prod- uct," he says. "If you read a catchy/ weird/attractive-sounding name in a market of hundreds of other not- as-unique names, you have a slight edge in getting someone to buy and enjoy your beer. And having a few oeat, memorable names in your roster ties in to brewery recogni- tion." I Dream of Igor Over at Two Roads Brewing Co. (tworoadsbrewing.com) in Stratford, the beer names are pretty "punny," with many paying homage to historic landmarks, like "Rye 95," as well as to famous folks who helped shape the course of the town's history. Igor's Dream, a Russian imperial stout beer, honors Stratford's avia- tion pioneer Igor Sikorsky. "When our owners opened in late 2012, they knew they wanted to honor Stratford's legendary hero and aviation pioneer," explains Two Roads Senior Marketing Manager Collin Kennedy. "At Two Roads we believe in 'Taking the Road Less Traveled' — we celebrate making the decision not to follow the same old path. For us, Igor Sikorsky is and was a kindred spirit, sharing in the same ideals to push the bound- aries and reach beyond normal conventions." Other brews with a nod to Stratford include Honeyspot Road, inspired by Exit 31 off of I-95 which leads directly to the Two Roads headquarters, and of course Rye 95, which Kennedy said was "inspired by the ever changing, ever evolv- ing, love-it-but-sometimes-hate-it highway that is I-95." Two Roads' staffers enjoy a good pun, which is how Roadsmary's Baby, named (almost) aer the in- famous 1968 Roman Polanski film Rosemary's Baby, was born. Other "punny" names on tap: Bog Wild and Route of All Evil. Two Roads' "Lil' Heaven" series got an interesting start, named for a remote, "almost secret" room between the floors of the Two Roads building, which Continued on page 28

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