Worcester Business Journal

wbjournal.com | December 9, 2019 | Worcester Business Journal 11 W I M M I G R A N T S F O C U S "Obviously, the Brazilian community is a big part of our diverse population here in the city of Worcester," said Alex Guardiola, director of government affairs and public policy at the Worcester Regional Chamber of Commerce. "We need to be able to kind of encourage them to make their mark here and con- tinue our economic growth." He said one distinct mark Brazilians have made on Worcester is in the culi- nary field, with restaurants and bakeries. "It's just an asset to the city as we are a big foodie city, and it adds to the quality of food we have here," Guardiola said. Taken advantage of Along with Florida, Mass. is the top destination for Brazilian immigrants in the U.S., according to Census data, and the Greater Boston metro area has the highest concentration of Brazilian immigrants anywhere in the country. In Framingham, the influx of Bra- zilians has been particularly crucial to the revival of a former mill town going through hard times. "It was really cheap, so the Brazilian community moved in, and they just made everything beautiful again," Sá said. "ings are growing really rapidly, and everything's getting nicer." Like many immigrant groups, Bra- zilians are more likely than native-born U.S. citizens to run small businesses. In Massachusetts, 18% of Brazilian-born workers are self-employed, compared with 6% of the general population, according to 2017 Census data. Sá said many immigrants ran their own compa- nies in Brazil and have skills translating to self-employment. But also, he said, it's partly about the way some workers have been treated poorly by employers. "ey get taken advantage of, not paid," he said. at's a particular problem for people who don't have legal status, who may fear going to authorities if they get ripped off. And Sá said another serious problem is in Massachusetts, unlike in 14 other states including Connecticut and Vermont, undocumented people aren't allowed to get driver's licenses. "ey can't get to work, they can't get to school," Sá said. "ey get forced into terrible situations where they essentially have to drive without a license." Sá said his company's clients are largely businesses owned by Brazilian immigrants, like general contractors. Many offer work to newly arrived peo- ple from Brazil. Sá said one of his roles is supporting immigrants as they learn about how insurance, business laws, and other Massachusetts systems. "We teach them," he said. "Otherwise these guys get taken advantage of really hard." In general, Brazilian-born Massachu- setts residents earn considerably less than their native-born peers, accord- ing to the Census. Median full-time annual earnings for men from Brazil were $47,000 in 2017, compared with $66,000 for the state's male general population. e difference for women: $30,000 for those from Brazil, compared with $55,000 for all state residents. Raquel Riberti-Bill, program director at ProGente Connections in Framing- ham and Marlborough, said one reason is U.S. employers may not accept the professional qualifications immigrants bring with them from Brazil. "We see a lot of Brazilians who hold teaching credentials in Brazil, and they're here working as a cleaner," Riberti-Bill said. "We want to make sure they have the same chances as every- body else in this country." Teaching Brazilians about U.S. business ProGente, a nonprofit working with local churches, offers educational pro- gramming to bridge the gap between Brazilian immigrants and others in MetroWest. It initially offered classes in Portuguese as a heritage language to help new generations of kids keep their families' language. Now, it provides English classes for the general public. In addition, Riberti-Bill said, the organization is now adding new pro- gramming designed to help immigrants in their professional and personal lives. One new offering is teacher certification coaching, aimed at helping those teach- ers with degrees and experience from Brazil get licensed in Massachusetts. For young adults, ProGente is plan- ning a different coaching program to help them apply to colleges and seek financial aid. While the public schools offer that kind of help for young stu- dents, Riberti-Bill said, immigrants who are past high school age may need help figuring out how to get a degree that could advance their careers. "What happens with the young adults in their 20s, 30s who were raised in different country, when they come over here they have no idea how to apply to college," she said. In addition to those two target- ed coaching programs, ProGente is planning two public workshops. One is a general introduction to U.S. laws and customs for immigrants, and the other is about doing business in Massachusetts. "e idea is just to teach them if they want to open their own business, what are the laws and regulations in this country that they need to be aware of?" Riberti-Bill said. Riberti-Bill said her interest in these kinds of programs stems from her experience aer moving to the U.S. from Brazil in 2013. She was a Portuguese teacher herself, but she didn't initially find a way to teach in the U.S. So she was thrilled to get connected with an organization that helped her find a one- day-a-week teaching job on top of other work she was doing. "It was one of the ways that I found myself, through finding this organiza- tion, to say 'OK, I want to pursue my career,'" she said. "For me, it meant a lot to be working in my field." Among the classes offered at ProGente Connections in Framingham and Marlborough are language, job training, and life skills programs.

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