V O L . X X V N O. X X V I I
N OV E M B E R 2 5 , 2 0 1 9 24
B A N K I N G / F I N A N C E
shared a phone line with an elderly
watch repairman. A decade later they
sold First Merchants to a Tennessee firm
and started payment processing provider
Power Pay, later sold to EVO.
In 2014 Steve Goodrich bought
Florida-based National Payment
Card Association, which he moved to
Portland and rebranded as ZipLine.
Today, ZipLine is a private label debit
card and rewards provider that pro-
cesses six million transactions a month
for clients including convenience-store
chains Irving, 7-Eleven and Circle K,
saving merchants around $50 million
a year in fees to credit card compa-
nies such as Visa and MasterCard.
Supermarkets Giant Eagle and Big Y
are also clients.
»
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F O C U S
ZipLine President and
CEO Steve Goodrich, at
the company's Portland
headquarters. The startup
offers private label debt
cards and mobile payment
solutions to retailers
looking to create more
loyal customers.
P H O T O / T I M G R E E N WAY
It's kind of gone from a
science project experiment
to an accepted form of
payment in this space.
— Steve Goodrich
ZipLine
