Mainebiz

V O L . X X V N O. X X I V O C T O B E R 1 4 , 2 0 1 9 18 M I D C O A S T & D OW N E A S T "G ently squeeze, shake or tap to loosen contents," read the pack- age instructions on the serving- size cup of Just Fruit & Greek Yogurt Bites, a new ready-to-eat frozen snack made with Maine wild blueberries under the Wyman's label. Jasper Wyman & Son, the Milbridge- based fruit processor that has been led by President and CEO Tony Shurman since 2017, is trying to do the same — sell more wild blueberries and shake things up in an industry struggling to make a comeback after years of over- production and low prices. "We don't care whether you're introduced to Wyman's through the innovation or get introduced through the bagged fruit, so long as you get introduced," Shurman says in the firm's Portland office on West Commercial Street. "What we've come up with is a very convenient way to just reach into the freezer, and you can eat it right like that. at's this 'Aha!" P H O T O / T I M G R E E N WAY Born to be F O C U S Patrick Carroll (left), vice president of marketing, and Tony Shurman, president and CEO of Jasper Wyman & Son, at the Milbridge-based frozen-fruit company's Portland office. Wyman's recently launched a line of Just Fruit ready-to-eat frozen snacks expected to have a national footprint within the next 12 months. New products and promotion get Maine wild blueberry industry back on track B y r e n e e c o r d e S

• Cover