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Smokin' hot
BBQ business
How one company pivoted after the recession
B y W i l l i a m H a l l
Chad and Nicole Humphrey make some of the world's
most sought-after barbecue smokers, a niche they
entered when their precision-machining business
slumped during the recession. These smokers aren't
like most you see at family cookouts. Humphrey's
units range in price from $1,000 to over $6,000. The
couple's barbecue business and parent company
have seven employees.
Chad and Nicole
Humphrey
Co-founders
Humphrey's BBQ, Inc., and
Maine Source Machining Co.
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P H O T O / T I M G R E E N WAY
