n e w h a v e n b i z . c o m
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S e p t e m b e r / O c t o b e r 2 0 1 9
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n e w h a v e n B I Z 33
With Budderfly, serial
entrepreneur Al Subbloie
hopes to do for energy
what his old company,
Tangoe, did for telecom
Power
Play
By Michael C. Bingham
A
l Subbloie is starting a
new company. Ain't no
big thing — he's done it
before.
e company that
made him famous was
a pioneering telecom
technology enterprise
called Tangoe (he spelled
it "wrong" on purpose
— more distinctive). His new
company likewise has a funny
spelling: Budderfly. Headquar-
tered in Shelton, the two-year-
old enterprise is flying high and
fast — from $417,000 in sales in
2017 to $3.5 million last year to a
projected $50 million for calendar
2019. e company's workforce is
at 60 and growing.
at's quite a growth trajectory,
but $50 million is only the
beginning. at's because Al
Subboie dreams big: He proclaims
that he can get Budderfly to $5
billion in annual revenues within
just a few years.
Of course, plenty of entrepre-
neurs have spent months or years
dreaming up business plans with
revenue projections pointed at the
moon. What sets the 51-year-old
Subbloie apart from the pack is his
intuition for identifying emerg-
ing markets and industries — in
Continued on page 34
INNOVATION & ENTREPRENEURSHIP
Subbloie divined a fundamental truth
about the energy business: 'You can't
manage what you can't measure.'
PHOTO/ANDREW VENDITTI
