Worcester Business Journal

Member FDIC Our Growing Team is Here to Support Your Growing Business Michael Crawford, Senior Vice President 508.946.8488 100 Front Street, Worcester RocklandTrust.com/Worcester Business Support | Commercial Lending Investment Management | Fraud Prevention Troy Siebels Then: Executive director at The Hanover Theatre for the Performing Arts, Worcester Now: President & CEO at The Hanover Theatre & Conservatory for the Performing Arts, Worcester When Siebels was named 40 Under Forty, the Hanover Theatre had not yet opened and was about to run afoul of the biggest U.S. economic slowdown since the Great Depression. Yet, Siebels opened the theater in 2008 and has steadily grown the downtown facility to roughly 200,000 annual visitors who come to see more than 200 performances each year, along with the local kids who come by for dozens of classes Hanover holds. Siebels has shifted his vision beyond the theater's home, planning to develop a Theatre District out of the surrounding neighborhood, leading the creation of the Downtown Worcester Business Improvement District. Siebels has partnered with the Worcester Business Development Corp. to build a new black box theater about a block away at 20 Franklin St. – G.W. What did 40 Under Forty mean to you? It was 18 months before the theater opened, so there was still a good deal of cynicism about whether it would succeed. I hope we've put that to rest! I'm proud of having gone from 40 Under Forty before my 40th birthday to WBJ's Power 50 before my 50th birthday, and I'm anxious to be considered for Senile 60 when the time comes. Class of 2006 Becker Collins was named Vision COO at the beginning of 2019, taking over day-to-day responsibilities from Founder & CEO Laura DiBenedetto. Now, Becker Collins essentially leads all aspects of the company, from developing and implementing clients' marketing plans to running the office. Since her work with Vision began three years ago, she's helped grow the business and increase staff size to the point where the firm moved into a new office in Westborough, doubling the size of the former Worcester office. After conducting a full operational audit on the firm, she instituted a system of checks and balances for reporting, time tracking, human resources, pricing, client relations and new product pricing. Last year, she maintained a 100% client retention rate for the first time in the firm's history. She volunteers as an alumni representatives for FSU's Emergency Grant Fund Committee, which selects applications for urgent financial aid. Becker Collins was one of two founders of the MetroWest Women's Network in 2016 and served as the organization's first president, increasing profitability 250%. In April, she completed her first ultra obstacle course race, one of 90 women to complete the 35 miles with 10,000+ feet of elevation and 60+ obstacles, doing so in 14 hours, 16 minutes, and 45 seconds. – Z.C. If you could travel for a year with any four people, who would you pick? Megan Rapinoe, Congresswoman Alexandria Ocasio- Cortez, Leslie Knope, and Rea Kolbl Favorite Central Mass. restaurant? Flying Rhino What do you want your job title to be when you retire? Something in the C-Suite. Once you've run a company, you can't go back. Julia Becker Collins, 37 Chief operating officer Vision Advertising, Westborough Residence: Marlborough Birthplace: New Jersey Colleges: UMass Amherst, Framingham State University wbjournal.com | August 19, 2019 | Worcester Business Journal 19 2 0 T H A N N I V E R S A R Y 4 0 U N D E R F O R T Y 2006 2019 • Business Events • Team Building • Sales Meetings • Interviews • Corporate Meetings • Business Luncheons • Business Dinners • On- or Off-Site Catering 50 Water Street | Worcester, MA 01604 (508) 379-3400 | Lock50.com The Perfect Business Partner for all Your Hospitality Needs!

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