Mainebiz

V O L . X X V N O. X I I J U N E 1 0 , 2 0 1 9 4 PUBLISHER Donna Brassard EDITOR Peter Van Allen DIGITAL EDITOR James McCarthy SENIOR WRITER Renee Cordes SENIOR WRITER Maureen Milliken SENIOR WRITER Laurie Schreiber SENIOR ACCOUNT MANAGERS Ken Hanson, Andrea Tetzlaff, Betsy VanderPloeg AUDIENCE DEVELOPMENT COORDINATOR Kelly Ansley MARKETING/OPERATIONS DIRECTOR Alison Nason CONTRIBUTING WRITER Mark Jeanneret, Jim Milliken RESEARCH DIRECTOR Stephanie Meagher RESEARCH ASSISTANT Heide Martin ART DIRECTOR Matt Selva HOSPITALITY EMERITUS Zoey A division of New England Business Media LLC C E O Peter Stanton PRESIDENT Joe Zwiebel C F O / C O O Mary Rogers GROUP PUBLISHER Donna Brassard DIGITAL DIRECTOR Jan Holder C O N T E N T S 15 Inside the Notebook Mainebiz Digital Editor James McCarthy says goodbye after a 35-year career in journalism Rural brewers craft a niche Tapping into a new business model How To Determine your marketing budget 20 35 26 36 Hospitality's changing demands Innkeepers who love the lifestyle must also adapt Largest Finance Authority of Maine loans Ranked by FAME loan amount 30 40 Finding a market Farmers find ways to grow a profit On the Record Marcia Feller, owner of Couleur Collection S M A L L B U S I N E S S F O C U S S M A L L B U S I N E S S T H U M B N A I L O N PA G E 1 9 » WHERE QUALITY AND SERVICE COME TO LIGHT Representing a vast array of the industry's most innovative lighting manufacturers supporting any project application. A knowledgeable team with extensive experience in lighting, controls, and energy efficient solutions. Supporting the project throughout each phase on time and on budget. Our Portland office serves as an excellent meeting place for professional assistance with a local hometown feel. 386 Fore Street, Suite 204, Portland, ME 04101 WWW.REFLEXLIGHTING.COM 207.356.0854 James McCarthy, longtime Mainebiz editorial staffer, will retire June 14. 20 P H O T O / C O U R T E S Y O F T U R N I N G P A G E FA R M A 21+ goat at Turning Page Farm in Monson.

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