Issue link: https://nebusinessmedia.uberflip.com/i/1097422
V O L . X X V N O. V I I A P R I L 1 , 2 0 1 9 4 PUBLISHER Donna Brassard EDITOR Peter Van Allen DIGITAL EDITOR James McCarthy SENIOR EDITOR Maureen Milliken SENIOR WRITER Renee Cordes SENIOR WRITER Laurie Schreiber SENIOR ACCOUNT MANAGERS Ken Hanson, Andrea Tetzlaff, Betsy VanderPloeg AUDIENCE DEVELOPMENT COORDINATOR Kelly Ansley MARKETING/OPERATIONS DIRECTOR Alison Nason CONTRIBUTING WRITER Mark Jeanneret, Jim Milliken RESEARCH DIRECTOR Stephanie Meagher RESEARCH ASSISTANT Heide Martin ART DIRECTOR Matt Selva HOSPITALITY EMERITUS Zoey A division of New England Business Media LLC C E O Peter Stanton PRESIDENT Joe Zwiebel C F O / C O O Mary Rogers GROUP PUBLISHER Donna Brassard DIGITAL DIRECTOR Jan Holder C O N T E N T S Banking on commercials Financial services firms roll out digital video ads in Maine and beyond Grow your business How pitch programs prepare start-ups for traditional funding 22 14 25 How To Find talent in a tight labor market 26 How To Determine whether you need a bookkeeper, controller or CFO B A N K I N G / F I N A N C E F O C U S BUSINESS LOANS In It Together For Moments Like These Personal Banking | Business Banking Insurance 1 207-284-4591 | sbsavings.bank 207-283-1486 | insurancepc.com 1Insurance products and services offered by P&C Insurance are: Not FDIC Insured No Bank Guarantee May Lose Value P H O T O / T I M G R E E N WAY Blue Oyster mushrooms at the North Spore Mushroom Co. site in Westbrook. 14 22 Town & Country FCU is one of a number of financial services firms using video marketing. I N D U S T R Y T H U M B N A I L O N PA G E 1 3 ยป