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32 2019 Economic Forecast • Worcester Business Journal • www.wbjournal.com Adventist Church-affiliated school had a student body numbering only in the dozens, relied heavily on church subsi- dies and lacked the accreditation its stu- dents needed for degrees, forcing them to transfer elsewhere to complete their studies. It wasn't the first time Atlantic Union had closed, and the school made a sec- ond attempt following a four-year peri- od when it held no classes. Atlantic Union's closure comes amid what experts in the field worry will be a rising number of small schools no lon- ger able to make ends meet with rising costs and a declining number of stu- dents coming out of high school. Nationally, an average of five schools closed each year in the decade ending in 2014, according to Moody's Investors Service. Moody's predicted small col- leges would continue losing market share to larger ones, making it harder to make investments to attract students. Atlantic Union isn't the first defunct area school. Worcester has seen several former colleges close, including Central New England College of Technology and Worcester Junior College, which both closed in 1989 because of debt, and Burdett College in Boston, when shuttered in 2000 because of a drop in enrollment. >> 'Crusaders' to stay, but not the logo The College of the Holy Cross made a highly anticipated decision in January to stick with its longtime athletics pro- gram nickname, the Crusaders. The name came under fire for its connec- tion to the long-ago holy wars of the same name, and a board initially formed to look at slavery connections to early Holy Cross leaders recom- mended the administration give the name a careful consideration. Though Holy Cross President Rev. Philip Boroughs decided to keep the Crusader name, he tempered a bit in March by deciding the knight-and- sword logo would be removed in favor of the school's interlocking HC logo, which until now was a secondary image. Boroughs said the name would stay because its usage changed with time, today better representing the good that Holy Cross students, faculty and alumni have done as part of the school's Catholic and Jesuit identity. The mascot and logo, however, didn't fit with that updated view, he said. The administration wasn't the only one that choose to make a change. The student newspaper, called the Crusader, decided to become The Spire because it didn't like the name it shared with a Ku Klux Klan newsletter. The name debate put Holy Cross in the same company as schools across the country that have found longtime names once commonplace to be viewed in a different light. Among some of the most high-pro- file colleges, Dartmouth College and Stanford University both changed their sports teams away from the name Indians. In Massachusetts, Eastern Nazarine College in Quincy changed in 2009 from Crusaders to Lions, and Massachusetts College of Liberal Arts changed in 2002 from the Mohawks to the Trailblazers. Solidify Your Future WITH HIRING RNs, LPNs, Home Health Aides F U L L T I M E , PA RT T I M E , E V E N I N G S & W E E K E N D S RN Sign-on Bonus "With innovative services, a rewarding work environment, and so much more – there's never been a better time to join us at VNA Care." Holly Chaffee, MSN, BSN, RN President and CEO vnacare.org/careers H i g h e r E d u c a t i o n W Avis Hendrickson, the former president of the non defunct Atlantic Union College in Lancaster Continued from Page 30 Holy Cross is getting rid of the knight-and- shield logo. A MAJOR ANNIVERSARY... A NEW BUILDING... A MAJOR COMPANY MILESTONE Whether it's the celebration of a major anniversary or the opening of a new headquarters, Worcester Business Journal's Custom Publishing Division can help you create a custom magazine for your business. Our division's top flight team of writers and designers can help you tell your story – and make your business look great! Based on our unique publishing model, it's surprisingly affordable. Can we create a CUSTOM magazine for you? Call WBJ Custom Corporate Project Director Christine Juetten at 508-755-8004 ext. 270. Worcester Business Journal WBJ Custom Publishing Division Celebrating 50 Years of Growth, Jobs and Development 1 50 Years 1 9 6 5 - 2 0 1 5 C E L E B R A T I N G An advertising supplement to the Worcester Business Journal Shrewsbury Public Library: Building the Next Chapter SHREWSBURY Building the Next Chapter public library