NewHavenBIZ

n e w h a v e n b i z . c o m N o v e m b e r / D e c e m b e r 2 0 1 8 | n e w h a v e n B I Z 3 F R O M T H E E D I T O R O n Oct. 15 an icon of American business history declared bank- ruptcy, and seems likely soon to pass into history itself. Sears was Amazon.com a century before the technology that made Amazon.com possible could even be conceived of by humans. Instead of a website, there was the Sears catalog, which starting more than a century ago was mailed to every household in America. e Sears catalog was filled with page aer page of consumer products, from clothes to cookware to cur- tains, that consumers in some little jerkwater town could only dream of — products they would see in their tiny little general store only in their dreams. When the Sears catalog arrived in your mailbox, it was an event. It unlocked people's dreams. Sears built its own house brands into household names — Kenmore appliances, Crasman tools. One of Sears' most revolutionary innova- tions was a different kind of tool — the Sears credit card, which allowed consumers who maybe had no rea- son to have a bank account to buy things they had once only dreamed of without having the money right then and there to pay. You could even buy a house from the Sears catalog — a trim, tidy two-story home that would be shipped to you in sections by train to wherever you had dug a hole for your basement. Last month Sears declared bank- ruptcy, and it seems likely that the company that did so much to write the history of American retailing will now itself pass into history. All because they stopped innovating, and stopped adapting. New Haven Biz and our par- ent organization, New England Business Media, are in a different industry and operate on a vastly different scale than Sears, obviously. But we are here today because this The Change Imperative communications medium, and this organization, have adapted to changes in the world around us — changes in technology and changes in the way people get information. Not all of those changes are positive changes: Daily newspapers, which until recently published entire sections devoted to covering local business, don't do that job anymore. ere's an information black hole pertaining to local business, and we're here now to fill up that hole — to fill it with information that helps our readers run their companies better, and smarter. Information from our advertisers to let their clients know why they should buy from them, and not from their competitors. Unlike Sears, we're not going anywhere. ank you for standing with us. Today and always, I invite you to write to me at mbingham@ newhavenbiz.com. n Sincerely, Michael C. Bingham Editor, New Haven Biz newhavenBIZ Volume 1- Number 2 • Nov./Dec. 2018 New Haven Biz 900 Chapel Street, New Haven, CT 06510 (203)-937-2148 • www.newhavenbiz.com EDITOR Michael C. Bingham DIGITAL EDITOR Liese Klein CONTRIBUTING WRITERS Holly Marie LaPrade Melissa Nicefaro Natalie Missakian Wendy Pierman Mitzel Frank Rizzo Makayla Silva Karen Singer Nicole Zappone DESIGN DIRECTOR Mitchell Hayes PRODUCTION DIRECTOR Kira Beaudoin PHOTOGRAPHY David Ottenstein SENIOR ACCOUNT MANAGER Ronni Rabin PRESIDENT & PUBLISHER Joe Zweibel CHIEF EXECUTIVE OFFICER Peter Stanton CHIEF FINANCIAL OFFICER/CHIEF OPERATING OFFICER Mary Rogers GROUP PUBLISHER Donna Brassard DIGITAL DIRECTOR Jan Holder AUDIENCE DEVELOPMENT DIRECTOR Kelly Ansley EDITORIAL DIRECTOR - CT Greg Bordonaro NEW HAVEN BIZ (ISSN 2639-605X), Vol. I, No. 2 is published six times annually plus two special editions by New England Business Media, 900 Chapel St., 10th Floor, New Haven, CT 06510. Copyright 2018. All rights reserved. Subscriptions: Annual subscriptions are available for $29.95. To subscribe please email circulation@newhavenbiz.com or contact our circulation team at 203-937-2148 ext. 4 New Haven BIZ accepts no responsibility for unsolicited manuscripts or materials and in general does not return them to the sender. A division of: Advertising: Ronni Rabin phone: 203-937-2148 ( x707) rrabin@newhavenbiz.com New Haven BIZ is a publication of New England Business Media, LLC.

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